{"id":84388,"date":"2022-05-23T17:33:13","date_gmt":"2022-05-23T15:33:13","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=84388"},"modified":"2022-05-25T08:01:35","modified_gmt":"2022-05-25T06:01:35","slug":"roland-garros-2022-who-are-the-20-brands-partners-of-the-tournament","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/roland-garros-2022-who-are-the-20-brands-partners-of-the-tournament\/","title":{"rendered":"Roland-Garros 2022: Which 20 brands are partners of the tournament? "},"content":{"rendered":"

[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text]<\/p>\n

After two previous editions marked by the health crisis, the 121st edition of the French Open<\/a> could normally start last Monday, May 16, accompanied by its many sponsors, partners and official suppliers. Focus on this side of the Tournament, preponderant part of the fame of the event.<\/h4>\n

<\/p>\n

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\u201cIn 2019, the turnover of the tournament was 262 million euros, for this year, we hope to be a little above, thanks in particular to the evening sessions that generate additional revenue with ticketing and sales of La Griffe products,<\/em>\u201d said Am\u00e9lie Oud\u00e9a-Cast\u00e9ra<\/strong>, the CEO of the French Tennis Federation (FFT) and appointed last Friday, May 20, Minister of Sports and Olympic and Paralympic Games.<\/p>\n

 <\/p>\n

For the 2022 edition, Roland-Garros has 20 main partners<\/strong> including BNP Paribas, Lacoste, Rolex, Mo\u00ebt Hennessy, Potel and Chabot, Emirates, Renault, Perrier and Hesp\u00e9ride. The latter has renewed its contracts with the Chinese smartphone brand Oppo, the French energy group Engie and the Indian IT company Infosys.<\/p>\n

 <\/p>\n

\"\"
\u00a9 Sport Buzz Business<\/figcaption><\/figure>\n

 <\/p>\n

A major new feature of the Grand Slam tournament is that the French car manufacturer Renault<\/strong> has become a Premium Partner of the tournament <\/strong>this year. Peugeot, which has been associated with the French Open since 1984, terminated its contract a year before it expired and was replaced as official manufacturer by Renault. The latter has signed a five-year contract with the FFT.<\/p>\n

 <\/p>\n

\"Une
\u00a9 Roland-Garros<\/figcaption><\/figure>\n

 <\/p>\n

In addition, on the occasion of the celebration of the tenth anniversary of the partnership between the Dubai-based airline Emirates<\/strong> and the French Open, Emirates took over from Perrier and became the new title partner of the Legends tournament. <\/strong><\/p>\n

 <\/p>\n

Roland-Garros plays with the sale of co-branded products<\/h2>\n

 <\/p>\n

Finally, Roland-Garros has called upon several other brands to sign licensing agreements to offer co-branded products<\/strong> to the Tournament’s spectators. We can mention the French luxury pastry house Ladur\u00e9e<\/strong>, which is offering a special Roland-Garros lime-galanga macaroon, with the Tournament logo flocked on the shell of the macaroon, as well as a box of eight special Edition 2022 macaroons, at a price of 31\u20ac.<\/p>\n

 <\/p>\n

\"\"
\u00a9 Ladur\u00e9e<\/figcaption><\/figure>\n

 <\/p>\n

JM Weston, Delsey, Lancel Paris, Carr\u00e9 Blanc, Arthur, Sisley, Galeries Lafayette or Yeep.me <\/strong>are several other brands that use the image of Roland-Garros on several products on sale. The French leather goods company Lancel<\/strong> has unveiled a collection centered on the Parisian competition, composed of four high-end items such as the handbag, the leather bag, the wallet and the zipped pouch, bearing the logo of the Tournament.<\/p>\n

 <\/p>\n

\"\"
\u00a9 Lancel<\/figcaption><\/figure>\n

 <\/p>\n

Finally, the French luxury shoe brand JM Weston<\/strong> presented a sneaker inspired by the first model dedicated to the practice of tennis launched by the brand in 1938 on the occasion of the Tournament, as did Lacoste<\/strong>. The historic partner of the tournament since 1971 unveiled a sporty-chic collection of sweaters, twisted sweaters, and vests in the colors of the French flag, all adorned with the Roland Garros crest.<\/p>\n

 <\/p>\n

\"Cardigan
\u00a9 Lacoste<\/figcaption><\/figure>\n

 <\/p>\n

The 121st edition of Roland Garros will continue in Paris until June 6, 2022 !<\/strong><\/p>\n

 <\/p>\n

 <\/p>\n

Read also > [LUXUS+ MAGAZINE] A DAY AT THE ROLEX MONTE-CARLO MASTERS IN MONACO<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Featured photo : \u00a9 Roland-Garros[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]<\/p>\n

 <\/p>\n

After two previous editions marked by the health crisis, the 121st edition of the French Open<\/a> could normally start last Monday, May 16, accompanied by its many sponsors, partners and official suppliers. Focus on this side of the Tournament, preponderant part of the fame of the event.<\/h4>\n

<\/p>\n

 <\/p>\n

In a statement released Thursday, Mercedes-Benz CEO Ola K\u00e4llenius<\/strong> said that the premium and luxury offering<\/strong> will be allocated 75% of the brand’s investments<\/strong>. K\u00e4llenius also wants the top third, the \u201cTop-End Luxury<\/strong>\u201d range, to grow by 60% by 2026.<\/p>\n

 <\/p>\n

Luxury, \u201cwhich has always been the heart of our brand, will now be at the center of our strategy<\/em>,\u201d explained the latter.<\/p>\n

 <\/p>\n

 <\/p>\n

[…][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n

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[\/vc_cta][vc_column_text]Featured photo : \u00a9 Roland-Garros[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]<\/p>\n

<\/h4>\n

<\/h4>\n

After two previous editions marked by the health crisis, the 121st edition of the French Open<\/a> could normally start last Monday, May 16, accompanied by its many sponsors, partners and official suppliers. Focus on this side of the Tournament, preponderant part of the fame of the event.<\/h4>\n

<\/p>\n

 <\/p>\n

In a statement released Thursday, Mercedes-Benz CEO Ola K\u00e4llenius<\/strong> said that the premium and luxury offering<\/strong> will be allocated 75% of the brand’s investments<\/strong>. K\u00e4llenius also wants the top third, the \u201cTop-End Luxury<\/strong>\u201d range, to grow by 60% by 2026.<\/p>\n

 <\/p>\n

Luxury, \u201cwhich has always been the heart of our brand, will now be at the center of our strategy<\/em>,\u201d explained the latter.<\/p>\n

 <\/p>\n

[…][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n

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[\/vc_cta][vc_column_text]Featured photo : \u00a9 Roland-Garros[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text] After two previous editions marked by the health crisis, the 121st edition of the French Open could normally start last Monday, May 16, accompanied by its many sponsors, partners and official suppliers. Focus on this side of the Tournament, preponderant part of the fame of the event.<\/p>\n","protected":false},"author":1,"featured_media":84392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The French Open which normally start last Monday accompanied by its many sponsors, partners and official suppliers. Focus on this side of the Tournament.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"French Open,tennis,tournament,sponsors,partners,oficial,renault,BNP Paribas,2022,paris,brands,products,luxury","footnotes":""},"categories":[24],"tags":[],"class_list":["post-84388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/84388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=84388"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/84388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/84392"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=84388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=84388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=84388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}