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In a statement released Thursday, Mercedes-Benz CEO Ola K\u00e4llenius<\/strong> said that the premium and luxury offering<\/strong> will be allocated 75% of the brand’s investments<\/strong>. K\u00e4llenius also wants the top third, the \u201cTop-End Luxury<\/strong>\u201d range, to grow by 60% by 2026.<\/p>\n <\/p>\n Luxury, \u201cwhich has always been the heart of our brand, will now be at the center of our strategy<\/em>,\u201d explained the latter.<\/p>\n <\/p>\n Are concerned the Mercedes-AMG models, limousines EQS, the G class and the S class<\/strong> as well as \u201climited editions\u201d , and will therefore be privileged and put forward by the manufacturer. \u201cWe call it high car, as everyone knows high fashion<\/em>,\u201d emphasizes K\u00e4llenius.<\/p>\n <\/p>\n Despite a decline in group sales of 10% in Q1 2022, its net profit increased by 3%, with a margin of 16.4% over the same period. 16% of sales were concentrated on the S-Class and AMG. Mercedes-Benz wants to continue this trend in order to take advantage of the consequent demand for more luxurious cars<\/strong>, although the prices of the group’s models are rising due to shortages of materials.<\/p>\n <\/p>\n For the rest of 2022, the German manufacturer hopes to achieve a profitability of nearly 14% “in favorable market conditions” and 12% “in a normal market”.<\/p>\n <\/p>\n To achieve this goal, it will redefine its \u201centry-level\u201d<\/strong> models: the A-Class and B-Class. The number of these models will be reduced from seven to four, while the models themselves will be redefined and “elevated”, with more technology<\/strong> on board. Their price will therefore be revised upwards.<\/p>\n <\/p>\n In terms of markets, \u201cChina is important for our growth strategy, but it is not the only growth market,<\/em>\u201d says K\u00e4llenius. Indeed, Europe remains a significant market for the manufacturer: it is counting on \u201cgrowth in wealth and potentially more customers for the premium and luxury off<\/em>ers\u201d.<\/p>\n <\/p>\n <\/p>\n Read also > MERCEDES-BENZ JOINS THE AURA BLOCKCHAIN CONSORTIUM OF LUXURY COMPANIES<\/a><\/p>\n <\/p>\n <\/p>\n Featured photo : \u00a9 Mercedes-Benz[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]<\/p>\n <\/p>\n <\/p>\n <\/p>\n In a statement released Thursday, Mercedes-Benz CEO Ola K\u00e4llenius<\/strong> said that the premium and luxury offering<\/strong> will be allocated 75% of the brand’s investments<\/strong>. K\u00e4llenius also wants the top third, the \u201cTop-End Luxury<\/strong>\u201d range, to grow by 60% by 2026.<\/p>\n <\/p>\n Luxury, \u201cwhich has always been the heart of our brand, will now be at the center of our strategy<\/em>,\u201d explained the latter.<\/p>\n <\/p>\n <\/p>\n […][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n Already have an account ? Please log in<\/a>.<\/strong><\/p>\n [\/vc_cta][vc_column_text]Featured photo : \u00a9 Mercedes-Benz[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]<\/p>\n <\/p>\n <\/p>\n In a statement released Thursday, Mercedes-Benz CEO Ola K\u00e4llenius<\/strong> said that the premium and luxury offering<\/strong> will be allocated 75% of the brand’s investments<\/strong>. K\u00e4llenius also wants the top third, the \u201cTop-End Luxury<\/strong>\u201d range, to grow by 60% by 2026.<\/p>\n <\/p>\n Luxury, \u201cwhich has always been the heart of our brand, will now be at the center of our strategy<\/em>,\u201d explained the latter.<\/p>\n <\/p>\n […][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\nGerman carmaker Mercedes-Benz<\/a> yesterday, May 19, unveiled its ambition to significantly strengthen its luxury car offering.<\/h4>\n
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German carmaker Mercedes-Benz<\/a> yesterday, May 19, unveiled its ambition to significantly strengthen its luxury car offering.<\/h4>\n