{"id":83484,"date":"2022-05-06T11:19:39","date_gmt":"2022-05-06T09:19:39","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=83484"},"modified":"2022-05-06T12:07:06","modified_gmt":"2022-05-06T10:07:06","slug":"influencer-chiara-ferragni-and-her-family-pose-for-tods","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/influencer-chiara-ferragni-and-her-family-pose-for-tods\/","title":{"rendered":"Influencer Chiara Ferragni and her family pose for Tod’s"},"content":{"rendered":"

A good dose of People, a touch of humanitarianism: the duo should prove to be successful for the latest Tod’s advertising campaign, called Tod’s Generations.<\/h4>\n

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The famous Italian fashion house has called on the famous influencer and entrepreneur Chiara Ferragni<\/strong> and her family to embody it. In April 2021<\/strong>, she joined the Tod’s<\/strong> board of directors. The 34-year-old designer has managed to attract more than 22 million followers<\/strong> through her fashion blog The Blonde Salad<\/strong>. She is considered the most powerful influencer in the world by Forbes<\/strong> magazine.<\/p>\n

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In the Tod’s Generations<\/strong> campaign, she uses her mother Marina<\/strong> and her sisters Valentina and Francesca<\/strong>, who are just as photogenic as she is, to “celebrate”<\/em>, according to the House, “their ethical and aesthetic values: a sense of family and empathy”<\/em>. And all this in the green and enchanting setting of a typically Italian villa on Lake Como.<\/p>\n

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Dressed in Tod’s, the four blonde creatures pose together, interacting “with objects that transcend fashion and time, timeless but still contemporary, such as the Gommino and the Bow bag”.<\/em><\/p>\n

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The Gommino in the spotlight<\/h2>\n

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The “Gommino”<\/strong>, the famous moccasin with spikes that made the brand’s reputation, is available in all colours, as a major element of the story, “intrinsically linked to the lives of the protagonists and transmitted from generation to generation”.<\/em>\u00a0While the Bow bag, which also features the famous picots dear to the brand, also enlivens the visuals like so many little colored dots.<\/p>\n

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\u00a9 Tod’s<\/figcaption><\/figure>\n

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“Il Gommino is one of the icons of Italian style, I remember it from my childhood and I love the idea that it is a timeless classic, passed down from generation to generation,”<\/em> explained Chiara Ferragni<\/strong>.<\/p>\n

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Beyond the icy photos, the influencer and Tod’s also wanted to send a message of generosity. They announced a donation to the association “I Bambini delle Fate”<\/strong>, a non-profit organisation that supports the education of families with autistic children or children with other disabilities.<\/p>\n

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Read also >\u00a0CHIARA FERRAGNI APPOINTED TO THE BOARD OF DIRECTORS OF TOD\u2019S<\/a><\/p>\n

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Featured photos : \u00a9 Tod’s<\/p>\n","protected":false},"excerpt":{"rendered":"

A good dose of People, a touch of humanitarianism: the duo should prove to be successful for the latest Tod’s advertising campaign, called Tod’s Generations.<\/p>\n","protected":false},"author":1,"featured_media":83492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"A good dose of People, a touch of humanitarianism: the duo should prove to be successful for the latest Tod's advertising campaign, called Tod's Generations.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Chiara Ferragni,Tod's,Family,Campaign,Influencer","footnotes":""},"categories":[1964],"tags":[22419],"class_list":["post-83484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/83484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=83484"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/83484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/83492"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=83484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=83484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=83484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}