{"id":83366,"date":"2022-05-04T11:26:20","date_gmt":"2022-05-04T09:26:20","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=83366"},"modified":"2022-05-04T11:39:48","modified_gmt":"2022-05-04T09:39:48","slug":"estee-lauder-sales-forecast-down-loreals-share-price-impacted","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/estee-lauder-sales-forecast-down-loreals-share-price-impacted\/","title":{"rendered":"Est\u00e9e Lauder sales forecast down : L&#8217;Or\u00e9al&#8217;s share price impacted"},"content":{"rendered":"<h4>Reality is catching up with cosmetics. On May 3rd, the American group Est\u00e9e Lauder lowered its net sales forecast for 2022. These should be only 7% to 9%, and not +13% to 16% as initially expected. While its adjusted profit should be in the range of 7.05 to 7.15 dollars per share, instead of the 7.43 to 7.58 dollars initially targeted.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>The cause : the double effect of the<strong> anti-covid<\/strong> policy in <strong>China<\/strong> and the<strong> war<\/strong> in <strong>Ukraine<\/strong>. The new restrictions in the Middle Kingdom have slowed down the consumption of luxury goods. While Est\u00e9e Lauder closed all its shops in <strong>Russia<\/strong> and its net sales obviously shrank in Ukraine.<\/p>\n<p>&nbsp;<\/p>\n<p>Among the various <strong>Est\u00e9e Lauder<\/strong> brands, the manufacturer of <strong>MAC<\/strong> lipsticks and <strong>Bobbi Brown<\/strong> foundations is particularly in the eye of the storm. It is suffering from the pressure of product shortages and rising costs. The supply chain, already affected by the pandemic, is now also disrupted by the war in Ukraine.<\/p>\n<p>&nbsp;<\/p>\n<p>The downward revision of its results affected Est\u00e9e Lauder&#8217;s share price, which fell by <strong>6%<\/strong> at the close on<strong> 3 May<\/strong>. But the share price of the world&#8217;s leading cosmetics company, the L&#8217;Or\u00e9al group, was also affected. Its shares were down <strong>1.9%<\/strong> at <strong>5.30 pm<\/strong> on <strong>3 May<\/strong>. However, it had recovered slightly to &#8211;<strong>1.4%<\/strong> at <strong>9.30 am<\/strong> on <strong>4 May<\/strong>. The powerful French group had nevertheless achieved a historic year 2021 and a first quarter above expectations.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/what-is-the-impact-of-the-war-in-ukraine-on-luxury-cosmetics-brands\/\">WHAT IS THE IMPACT OF THE WAR IN UKRAINE ON LUXURY COSMETICS BRANDS ?<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photos : \u00a9 Est\u00e9e Lauder<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reality is catching up with cosmetics. On May 3rd, the American group Est\u00e9e Lauder lowered its net sales forecast for 2022. These should be only 7% to 9%, and not +13% to 16% as initially expected. While its adjusted profit should be in the range of 7.05 to 7.15 dollars per share, instead of the 7.43 to 7.58 dollars initially targeted.<\/p>\n","protected":false},"author":1,"featured_media":83373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Reality is catching up with cosmetics. 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