{"id":82169,"date":"2022-04-13T16:31:21","date_gmt":"2022-04-13T14:31:21","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=82169"},"modified":"2022-04-14T09:44:34","modified_gmt":"2022-04-14T07:44:34","slug":"india-the-land-of-opportunity-for-mercedes-benz","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/india-the-land-of-opportunity-for-mercedes-benz\/","title":{"rendered":"India: the land of opportunity for Mercedes-Benz"},"content":{"rendered":"

Carmaker, Mercedes-Benz<\/a> is gearing its new sales strategy toward the newly rich in South Asia, India.<\/h4>\n

 <\/p>\n

Mercedes<\/strong> believes that focusing on young Indian billionaires could boost sales of its luxury vehicles faster than mass-market vehicles, a senior company official said. “The growing number of “dollar millionaires” in India includes young entrepreneurs or high-income professionals who appreciate the luxury element and technology of cars<\/em>,” said Martin Schwenk, Managing Director<\/strong> of Mercedes-Benz India<\/strong>.<\/p>\n

 <\/p>\n

According to automotive market data provider JATO Dynamics<\/strong>, this market is all the more interesting as Mercedes is the best-selling brand in the Indian market with a 40 %<\/strong> market share, compared to its competitors like Audi, Jaguar Land Rover<\/strong> and BMW<\/strong>.<\/p>\n

 <\/p>\n

In fact, Mercedes’ sales in India have increased by more than 40%<\/strong> to 11,242 vehicles<\/strong> in 2021<\/strong>, after reaching its lowest level of 7,893<\/strong> cars in 2020<\/strong>, a year marked by the Covid-19 rankhaya.com pandemic. However, sales in 2021 remained below 2018 pre-pandemic levels, estimated at 15,500<\/strong> vehicles sold in 2018<\/strong>.<\/p>\n

 <\/p>\n

But, Mercedes recorded 80 %<\/strong> growth in high-end models costing more than 10 million rupees ($131,337), such as the GLS, S-Class<\/strong> and GLS Maybach<\/strong>.<\/p>\n

 <\/p>\n

However, Mercedes and other carmakers are facing two major challenges: semiconductor shortages and logistical problems, due to the Covid-19<\/strong> pandemic, and geopolitical issues related to Russia<\/strong>‘s invasion of Ukraine<\/strong>. As a result, we are seeing lead times that can exceed six months in some cases, Martin Schwenk<\/strong> said.<\/p>\n

 <\/p>\n

“We have very good sales momentum, the concerns are on the supply side. Congestion at the ports is causing really big delays and that is hampering our production,”<\/em> he said.<\/p>\n

 <\/p>\n

India’s lower taxes on luxury cars could benefit the segment’s growth and the car market. This year, Mercedes-Benz aims to launch ten models, including its first 100% electric<\/strong> sedan, the new EQS<\/strong>.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Read more > MERCEDES-BENZ AND MONCLER: STRONG ANNUAL RESULTS ACHIEVED IN 2021<\/a><\/p>\n

 <\/p>\n

Featured photo : \u00a9 Mercedes-Benz<\/p>\n","protected":false},"excerpt":{"rendered":"

Carmaker, Mercedes-Benz is gearing its new sales strategy toward the newly rich in South Asia, India.<\/p>\n","protected":false},"author":1,"featured_media":82174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Carmaker, Mercedes-Benz is gearing its new sales strategy toward the newly rich in South Asia, India.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Carmaker,Mercedes-Benz,India,South Asia,sales strategy,Russia's invasion of Ukraine","footnotes":""},"categories":[24],"tags":[22419],"class_list":["post-82169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/82169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=82169"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/82169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/82174"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=82169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=82169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=82169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}