{"id":81794,"date":"2022-04-07T16:26:00","date_gmt":"2022-04-07T14:26:00","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=81794"},"modified":"2022-04-08T01:08:01","modified_gmt":"2022-04-07T23:08:01","slug":"guerlain-becomes-a-patron-of-the-vallee-de-la-milliere-a-haven-of-biodiversity","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/guerlain-becomes-a-patron-of-the-vallee-de-la-milliere-a-haven-of-biodiversity\/","title":{"rendered":"Guerlain becomes a patron of the Vall\u00e9e de la Milli\u00e8re, a haven of biodiversity"},"content":{"rendered":"<h4>Guerlain&#8217;s mission is to restore ecosystems and raise public awareness of sustainable development issues. This is why Guerlain has chosen to become a patron of the Vall\u00e9e de la Milli\u00e8re, a complete biodiversity reserve created by Yann Arthus-Bertrand.<!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>When the <strong>Arthus-Bertrand<\/strong> family bought this 28-hectare land, classified as a &#8220;<em>natural area of ecological, faunistic and floristic interest<\/em>&#8220;, they wanted to make it welcoming to wild fauna and flora through various projects.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Guerlain<\/strong> has a very special history with this place since the estate belonged for a long time to the founding family of the House. Today, it is becoming a sponsor of this place on the occasion of the 15th anniversary of Guerlain&#8217;s commitments &#8220;<em>In the name of beauty<\/em>&#8220;.<\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>Association de la Vall\u00e9e de la Milli\u00e8re<\/strong> has partnered with the <strong>University of Saclay<\/strong> (<strong>Systematic Evolution Ecology Laboratory<\/strong>) and the <strong>Regional Natural Park<\/strong> of the <strong>Haute Vall\u00e9e de Chevreuse<\/strong>, to welcome researchers who will work on reducing the human impact on ecosystems.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>I have succeeded in fulfilling a dream: to acquire an extraordinary estate of 30 hectares that I have known since I was a child. The idea is to give freedom to nature, to have no more human intervention and to study how nature takes back its rights. There is a utopian side to it but it is also exciting. Insects, foxes, badgers, large animals will be able to reclaim their own habitat. How I would love to walk in the forest and not have the animals be afraid of me. That they find this natural confidence which they lost in the Man<\/em> &#8221; declared <strong>Yann Arthus-Bertrand<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>With the help of <strong>Thierry Wasser<\/strong>, the House&#8217;s Master Perfumer, Guerlain aims to experiment with new regenerative agricultural practices on this site, in order to study their implementation on a larger scale with the House&#8217;s raw material producers and thus contribute to the <strong>LVMH<\/strong> Group&#8217;s <strong>LIFE 360<\/strong> objectives.<\/p>\n<p>&nbsp;<\/p>\n<p>Starting in 2023, the site is expected to host small groups to inform and educate them about the environmental issues of the 21st century.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/la-fiac-2021-sinvite-a-la-maison-guerlain\/\">PARIS : GUERLAIN WELCOMES 21 INTERNATIONAL ARTISTS UNTIL NOVEMBER 14, 2021<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Rudy Bueno<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guerlain&#8217;s mission is to restore ecosystems and raise public awareness of sustainable development issues. This is why Guerlain has chosen to become a patron of the Vall\u00e9e de la Milli\u00e8re, a complete biodiversity reserve created by Yann Arthus-Bertrand.<\/p>\n","protected":false},"author":1,"featured_media":81800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Guerlain&#039;s mission is to restore ecosystems and raise public awareness of sustainable development issues. 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