{"id":80450,"date":"2022-03-16T14:12:23","date_gmt":"2022-03-16T13:12:23","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=80450"},"modified":"2022-03-16T16:15:54","modified_gmt":"2022-03-16T15:15:54","slug":"accor-confirms-its-growth-prospects-thanks-to-very-good-results-in-2021","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/accor-confirms-its-growth-prospects-thanks-to-very-good-results-in-2021\/","title":{"rendered":"Accor confirms its growth prospects thanks to very good results in 2021"},"content":{"rendered":"<h4>The hotel group continues to grow with the aim of opening more than 300 new locations by the end of 2022.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Accor<\/strong>, the world&#8217;s leading hospitality company, is reviewing its 2021 activities and unveiling its growth prospects for 2022 and beyond : the <strong>Group opened a total of 288 hotels and resorts during the year, for 41,000 rooms<\/strong>. These figures bring Accor&#8217;s global network to more than 5,300 hotels and 778,000 rooms, with more than 1,200 hotels and 214,000 additional rooms in the pipeline. <strong>The net growth rate is 3% in 2021.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>In 2021, <strong>performance was particularly strong in Europe, China and the Middle East. Europe was the largest market for Accor, with 153 new hotels signed<\/strong>, representing 20% growth over 2020. <strong>China<\/strong> ranked second in terms of signings, showing the highest percentage growth (+39% vs. 2020), while the <strong>India, Middle East, Africa and Turkey<\/strong> region strengthened its strategic positions over the year.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>In 2021, we continued to strengthen our leadership in regions where we have historically dominated the competition, while creating strong momentum in key markets such as North America and China<\/em>,&#8221; comments <strong>Agn\u00e8s Roquefort<\/strong>, Managing Director in charge of development.<\/p>\n<p>&nbsp;<\/p>\n<p>Among the new developments underway are the first two international destinations under <strong>the Orient Express<\/strong> banner, announced in 2021, with the signing of the Orient Express Grand Hotel de la Minerve (Rome, Italy) and the <strong>Orient Express Diriyah Gate<\/strong> (Riyadh, Saudi Arabia). The group also launched, in partnership with<strong> Arsenale S.p.A., the Orient Express La Dolce Vita<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>By the end of 2022 and early 2023, Accor&#8217;s development and operations teams will open <strong>new flagship addresses<\/strong> within the group&#8217;s portfolio of brands, including <strong>Raffles London at The OWO, Raffles &amp; Fairmont Doha, Sofitel Shanghai North Bund and many others<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Post int\u00e9gr\u00e9\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:6899670034080182272\" width=\"504\" height=\"684\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>In total, <strong>Accor plans to open more than 300 new hotels and resorts in 2022. With luxury and upscale segments now accounting for nearly 40% of planned openings<\/strong>, and with travel industry fundamentals steadily improving, the Group expects strong growth in royalties over the next few years.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>As development is the driving force behind Accor, our ability to offer the most diverse portfolio of brands in the world allows us to differentiate ourselves in the market<\/em>,&#8221; explains Agn\u00e8s Roquefort.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/luxury-hotels-the-accor-group-announces-the-launch-of-emblems-collection\/\">LUXURY HOTELS : THE ACCOR GROUP ANNOUNCES THE LAUNCH OF \u201cEMBLEMS COLLECTION\u201d<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Accor<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The hotel group continues to grow with the aim of opening more than 300 new locations by the end of 2022.<\/p>\n","protected":false},"author":380,"featured_media":80454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The hotel group continues to grow with the aim of opening more than 300 new locations by the end of 2022.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"accor,Accor groupe,europe,china,middle east,market,growth,perspectives,openings,hotel,luxury hotel,orient express,raffles,sofitel","footnotes":""},"categories":[24],"tags":[],"class_list":["post-80450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/80450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/380"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=80450"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/80450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/80454"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=80450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=80450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=80450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}