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Panerai is today a brand that claims to be daring and in a constant desire to explore unknown territories. And it is in this spirit that the latter has just announced the creation of an exclusive limited edition NFT, accompanying the launch of the Radiomir Eilean Experience Edition<\/strong>, a watch produced in a limited series of only 50 pieces.<\/p>\n <\/p>\n This watch is a Panerai classic. Designed and built in 1936<\/strong> by naval architect William Fife<\/strong>, the Eilean embodies the historic maritime heritage that Panerai wishes to preserve and enhance. This 45mm watch in patinated steel and bronze<\/strong> features bronze fragments taken during the restoration of Eilean. Its dial is vertical satin blue<\/strong> and features luminescent Arabic numerals and indexes. Finally, it comes with a dark brown calfskin strap.<\/p>\n <\/p>\n <\/p>\n All future purchasers of this watch will be provided with an individual digital wallet<\/strong> based on the secure Web3<\/strong> blockchain technology, and will thus retain the NFTs associated with the Radiomir Eilean watch. They will also be offered a unique piece of art<\/strong> by an artist.<\/p>\n <\/p>\n This NFT will be a definitive proof of ownership<\/strong>, in addition to providing access to exclusive content<\/strong> related to the Panerai Experience Edition watches, events and offers<\/strong> from the brand, as well as a private communication platform<\/strong> for direct communication with the brand.<\/p>\n <\/p>\n “Panerai caters to the needs of the most daring heroes, whether they are exploring the depths of the ocean or the far reaches of the earth’s atmosphere. Technology offers infinite potential, and Panerai is at the forefront of this field. With our digital blockchain portfolio and the creation of our first NFTs, the brand is implementing strong new measures to meet the needs of its customers and help them authenticate their Panerai watches,<\/em>” says Panerai CEO, Jean-Marc Pontrou\u00e9<\/strong>.<\/p>\n <\/p>\n In order to carry out this digital project, Panerai has entered into a collaboration with the leader in integrated Web3 solutions for brands, Arianee<\/strong>.\u00a0The latter enabled Panerai to create, distribute and operate its NFT on Web3.<\/p>\n <\/p>\n We\u2019re setting the sights on the Next Generation of the Web.<\/p>\n Proud to announce we\u2019re entering into Web3 in partnership with Arianee @ArianeeProject<\/a> , the leading end-to-end web3 solution for brands. #Panerai<\/a> #Radiomir<\/a> #PaneraiExperience<\/a> #Eilean<\/a> #NFTSolutions<\/a> #NFTUtility<\/a> #Web3<\/a> pic.twitter.com\/ZujoczVah6<\/a><\/p>\n \u2014 Panerai (@PaneraiOfficial) March 9, 2022<\/a><\/p><\/blockquote>\n![\"\"](\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/03\/panerai.png\")
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