{"id":80101,"date":"2022-03-10T13:20:35","date_gmt":"2022-03-10T12:20:35","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=80101"},"modified":"2025-12-17T11:31:09","modified_gmt":"2025-12-17T10:31:09","slug":"what-is-the-luxury-market-in-russia","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/what-is-the-luxury-market-in-russia\/","title":{"rendered":"What is the luxury market in Russia? <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>The luxury world continues to take drastic measures regarding its brands in Russia, as the Russia-Ukraine conflict continues.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>After <strong>Herm\u00e8s, LVMH<\/strong> and <strong>Kering<\/strong> announced last weekend the &#8220;temporary&#8221; closure of their stores operating in Russia due to the <strong>war in Ukraine<\/strong>, the three stocks lost more than 5% in early trading this Thursday morning. LVMH still has 124 outlets throughout the country, &#8220;<em>but this volume must be put into perspective in view of the size of the group and its multiple activities<\/em>,&#8221; wrote the analysis office of <strong>Invest Securities<\/strong> this morning. LVMH said it would continue to support its Russian employees by ensuring the maintenance of salaries.<\/p>\n<p>&nbsp;<\/p>\n<h2>Luxury moves away from Russia<\/h2>\n<p>&nbsp;<\/p>\n<p>This week, it was the turn of <strong>Baccarat<\/strong> crystal factory to announce &#8220;that it has decided to temporarily halt deliveries to its partner stores in Russia from March 8&#8221; in a post on social networks. &#8220;<em>The Russian market is not a huge market for the group as are the U.S. or Japanese markets, but it is an important market, a market in the process of opening<\/em>&#8221; explains Eric Rogue, representative of the trade union (CFE-CGC, CFTC and CGT). &#8220;<em>I don&#8217;t have the exact figures, but I think this market represents 9 to 10% of our turnover<\/em>.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>As for <strong>champagne and spirits<\/strong>, <a href=\"https:\/\/luxus-plus.com\/en\/in-russia-champagne-loses-its-name\/\">after losing the right to use their name<\/a>, prohibited in July 2021 by <strong>Vladimir Putin<\/strong> in an amendment to the law on the regulation of alcoholic beverages, it was quite logical that the drink is no longer exported to Russia. <strong>Mo\u00ebt Hennessy<\/strong>, owned by LVMH and the main exporter of champagne to Russia, has closed all its stores in the country since March 6. <strong>Lanson<\/strong>, the fourth largest exporter to Russia with 130,000 bottles shipped in 2021, cancelled last week its planned visit to its local importer, and suspended its upcoming shipments. &#8220;<em>The ruble is collapsing and the economic sanctions will ruin the country. It&#8217;s simple, our importer is being held hostage by his government but he can&#8217;t really speak out. I expect a very strong slowdown, even a complete stop of our operations in Russia<\/em>&#8220;, predicts <strong>Fran\u00e7ois Van Aal<\/strong>, president of Champagne Lanson.<\/p>\n<p>&nbsp;<\/p>\n<h2>Consequences and the Russian luxury market<\/h2>\n<p>&nbsp;<\/p>\n<p>For champagne, the loss of the Russian market represents only 35 million euros per year, <strong>a drop in the bucket compared to the 4.2 billion euros of sales of the profession in 2020<\/strong>. Ukraine, another lost market, represented 184,000 bottles shipped (5.1 million euros in value) in 2020. &#8220;<em>The war affects our morale more than the volume of our sales<\/em>,&#8221; confirms Fran\u00e7ois Van Aal.<\/p>\n<p>&nbsp;<\/p>\n<p>With the crisis of Covid-19, the luxury business has nevertheless been doing well and is reporting very good profits in 2021. A growth largely driven by the public of <strong>emerging countries, China in the lead, but also Brazil and Russia<\/strong>. For luxury groups, it is necessary to act on a case by case basis. As an example, <strong>Hugo Boss<\/strong>, estimates more than 60% of its revenues in the region, when other groups make anecdotal figures there and will be less impacted.<\/p>\n<p>&nbsp;<\/p>\n<p>In 2017, <strong>Contactlab and Exane BNP Paribas<\/strong> estimated <strong>6% of global spending in the luxury sector by Russian customers<\/strong>. Some groups report little speculative ground :<strong> Kering \/ Burberry<\/strong> announced that it only derives 2% of its revenue from Russia, while <strong>LVMH<\/strong> only touches 1%.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/paris-fashion-week-intermediary-of-a-message-of-peace-in-front-of-the-russian-ukrainian-conflict\/\">PARIS: FASHION WEEK, INTERMEDIARY OF A MESSAGE OF PEACE IN FRONT OF THE RUSSIAN-UKRAINIAN CONFLICT<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Getty Images[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>The luxury world continues to take drastic measures regarding its brands in Russia, as the Russia-Ukraine conflict continues.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>After <strong>Herm\u00e8s, LVMH<\/strong> and <strong>Kering<\/strong> announced last weekend the &#8220;temporary&#8221; closure of their stores operating in Russia due to the <strong>war in Ukraine<\/strong>, the three stocks lost more than 5% in early trading this Thursday morning. LVMH still has 124 outlets throughout the country, &#8220;<em>but this volume must be put into perspective in view of the size of the group and its multiple activities<\/em>,&#8221; wrote the analysis office of <strong>Invest Securities<\/strong> this morning. LVMH said it would continue to support its Russian employees by ensuring the maintenance of salaries.<\/p>\n<p>&nbsp;<\/p>\n<h2>Luxury moves away from Russia<\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE <a style=\"font-weight: normal; border-color: transparent; text-decoration: none; color: #131313;\" href=\"https:\/\/ed-nederland.com\/cialis-generieke-kopen-online\/\">cialis prijs<\/a>!&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus <a style=\"font-weight: normal; border-color: transparent; color: #363636; text-decoration: none;\" href=\"https:\/\/schweiz-libido.com\/kaufen-viagra-fuer-frau-schweiz\/\">https:\/\/schweiz-libido.com<\/a>.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Getty Images[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4>The luxury world continues to take drastic measures regarding its brands in Russia, as the Russia-Ukraine conflict continues.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>After <strong>Herm\u00e8s, LVMH<\/strong> and <strong>Kering<\/strong> announced last weekend the &#8220;temporary&#8221; closure of their stores operating in Russia due to the <strong>war in Ukraine<\/strong>, the three stocks lost more than 5% in early trading this Thursday morning. LVMH still has 124 outlets throughout the country, &#8220;<em>but this volume must be put into perspective in view of the size of the group and its multiple activities<\/em>,&#8221; wrote the analysis office of <strong>Invest Securities<\/strong> this morning. LVMH said it would continue to support its Russian employees by ensuring the maintenance of salaries.<\/p>\n<p>&nbsp;<\/p>\n<h2>Luxury moves away from Russia<\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Getty Images[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] The luxury world continues to take drastic measures regarding its brands in Russia, as the Russia-Ukraine conflict continues.<\/p>\n","protected":false},"author":380,"featured_media":80117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"The luxury world continues to take drastic measures regarding its brands in Russia, as the Russia-Ukraine conflict continues.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"ukraine,russia,conflict,war,crisis,luxury,closing,shopping,shops,baccarat,lanson,moet hennessy,LVMH,kering,Herm\u00e8s,Zara,H&M,Hugo Boss,brands,distribution","footnotes":""},"categories":[5868],"tags":[24315,22394,23020,23238],"class_list":["post-80101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-economie-en","tag-focus-en","tag-markets","tag-russia"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/80101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/380"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=80101"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/80101\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/80117"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=80101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=80101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=80101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}