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Tuesday, March 8 was the day of the transaction between L. Catterton<\/strong> and HLD<\/strong> for the acquisition of a majority stake in the Ba&sh<\/strong> fashion brand. L Catterton, the world’s largest consumer-focused private equity firm, announced that it had sold its majority stake in Ba&sh to HLD. Terms of the transaction were not disclosed.<\/p>\n <\/p>\n C\u00e9dric Chateau<\/strong>, partner and chairman of HLD’s investment analysis committee, said : “Ba&sh is a unique fashion house with a strong and singular identity, recognized by its clients worldwide. (…) Ba&sh has great potential for development, both in terms of geographic expansion and the marketing of new product categories. I am delighted that HLD is partnering with Ba&sh’s founders, Barbara, Sharon and Dan, and its CEO, Pierre-Arnaud, to support the brand’s global growth in the years to come<\/em>” .<\/p>\n <\/p>\n The Ba&sh brand, founded in 2003 by Barbara Boccara, Sharon Krief and Dan Arrouas<\/strong>, aims to reflect today’s women and innovate in areas such as digital or CSR. The French brand is sold in no less than 40 countries around the world, advocating a certain quality and premium image.<\/strong><\/p>\n <\/p>\n Since the investment of L.Catterton in 2015 and the recruitment of Pierre-Arnaud Grenade<\/strong> as CEO, the company has undergone a significant transformation<\/strong>. In the world of ready-to-wear, Ba&sh is a value creator<\/strong> in the category and it’s paying off : over the past seven years, Ba&sh’s revenues have grown sevenfold to reach more than \u20ac320 million by 2022<\/strong>. This rapid growth has been enabled by a strategy of global expansion<\/strong>, with more than 55% of sales now generated outside of France. The label has also implemented an omnichannel model with the opening of more than 200 points of sale since 2015 to reach a total of 300 by the beginning of 2022, and the development of its online offering, which now represents nearly 30% of the group’s revenue.<\/strong><\/p>\n <\/p>\n At the same time, Ba&sh has enriched its product range and expanded into accessories, from sneakers to jewelry to leather goods. The brand also relies on data analysis to identify trends<\/strong> and create its collections, is committed to local and sustainable manufacturing, and aims to offer 95% eco-responsible products in its collections by 2023.<\/strong><\/p>\n <\/p>\n Barbara Boccara, Sharon Krief, Dan Arrouas and Pierre-Arnaud Grenade commented : “The four of us are very proud of the quality of the work accomplished and would like to thank L Catterton and all our teams for their unfailing support in this hyper-growth phase of the company. With the support of HLD, we are very excited about an exciting and ambitious new phase for the brand<\/em>” .<\/p>\n <\/p>\n <\/p>\n