{"id":78866,"date":"2022-02-16T11:40:48","date_gmt":"2022-02-16T10:40:48","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=78866"},"modified":"2022-02-16T14:44:20","modified_gmt":"2022-02-16T13:44:20","slug":"luxury-e-commerce-platform-saks-positions-itself-on-tiktok","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/luxury-e-commerce-platform-saks-positions-itself-on-tiktok\/","title":{"rendered":"Luxury e-commerce platform Saks positions itself on TikTok <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>Since 15 February, Saks can be found on TikTok, along with influencers and fashion insiders.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Luxury e-commerce platform <strong>Saks<\/strong> has made its official debut on TikTok under the handle <strong>@saks<\/strong>. Since 15 February, Saks has been surrounding itself with a group of influencers, including designers, celebrities and fashion insiders, to promote Saks products through the short videos known on the social network.<\/p>\n<p>&nbsp;<\/p>\n<h2>A digital strategy<\/h2>\n<p>&nbsp;<\/p>\n<p>For the launch, Saks has teamed up with content creators <strong>Larsen Thompson, Everett Williams, Chanel McKinsie<\/strong> and <strong>Maddie White<\/strong>. This integration into the famous social network popular with generation Z is a desire by the group to intensify its digital activities.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@saks\/video\/7064572732931001646\" data-video-id=\"7064572732931001646\">\n<section><a title=\"@saks\" href=\"https:\/\/www.tiktok.com\/@saks\" target=\"_blank\" rel=\"noopener\">@saks<\/a> If only getting dressed was this easy <a title=\"discoversaks\" href=\"https:\/\/www.tiktok.com\/tag\/discoversaks\" target=\"_blank\" rel=\"noopener\">#DiscoverSaks<\/a> <a title=\"\u266c OMW - Jane &amp; The Boy\" href=\"https:\/\/www.tiktok.com\/music\/OMW-6908697110426699778\" target=\"_blank\" rel=\"noopener\">\u266c OMW &#8211; Jane &amp; The Boy<\/a><\/section>\n<\/blockquote>\n<p><script src=\"https:\/\/www.tiktok.com\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>The retailer is running a <strong>360-degree, digital-focused Spring 2022 campaign<\/strong> with unique content across its channels. Elements of the campaign include interviews and videos on social media and the main website homepage, as well as a dedicated email campaign and an article in the March issue of <em><strong>Vogue<\/strong><\/em> magazine.<\/p>\n<p>&nbsp;<\/p>\n<p>The platform aims to provide lifestyle, shopping and fashion advice from industry influencers. <strong>Saks Live hosts will speak directly to viewers<\/strong>, interacting with them via a chat function and helping them to make purchases while watching.<\/p>\n<p>&nbsp;<\/p>\n<h2>The platform&#8217;s ambitions<\/h2>\n<p>&nbsp;<\/p>\n<p>At the time of its separation from<strong> Saks Fifth Avenue<\/strong>, Saks&#8217; e-commerce business was valued at $2 billion. A proposed IPO, which could take place in the first half of 2022, aims for a valuation of some <strong>$6 billion<\/strong>, according to the <em><strong>Wall Street Journal<\/strong><\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>Online sales, which took full effect during the pandemic, continue to grow, particularly in the luxury sector. <strong>Emily Essner<\/strong>, director of marketing for Saks explains, <em>&#8220;As we continue to innovate and elevate our experience as the leading luxury e-commerce destination, we are excited to introduce another touch point for our customers to experience Saks&#8217; on-demand style inspiration. TikTok continues to make a significant impact on the fashion industry, and we are excited to join this creative community and connect with our customers in a new and compelling way.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Through this new social network, brands are looking to attract a <strong>new, younger demographic<\/strong> that will be the future luxury consumer of tomorrow. <strong>Its short, entertaining formats bring a recreational touch to Saks&#8217; content<\/strong>, which will be able to share content while making prospects want to consume on its online shopping platform.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/actress-lupita-nyongo-star-of-the-new-saks-campaign\/\">ACTRESS LUPITA NYONG\u2019O, STAR OF THE NEW SAKS CAMPAIGN<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Saks[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>Since 15 February, Saks can be found on TikTok, along with influencers and fashion insiders.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Luxury e-commerce platform <strong>Saks<\/strong> has made its official debut on TikTok under the handle <strong>@saks<\/strong>. Since 15 February, Saks has been surrounding itself with a group of influencers, including designers, celebrities and fashion insiders, to promote Saks products through the short videos known on the social network.<\/p>\n<p>&nbsp;<\/p>\n<h2>A digital strategy<\/h2>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Saks[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>Since 15 February, Saks can be found on TikTok, along with influencers and fashion insiders.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Luxury e-commerce platform <strong>Saks<\/strong> has made its official debut on TikTok under the handle <strong>@saks<\/strong>. Since 15 February, Saks has been surrounding itself with a group of influencers, including designers, celebrities and fashion insiders, to promote Saks products through the short videos known on the social network.<\/p>\n<p>&nbsp;<\/p>\n<h2>A digital strategy<\/h2>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Saks[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] Since 15 February, Saks can be found on TikTok, along with influencers and fashion insiders.<\/p>\n","protected":false},"author":1,"featured_media":78872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Since 15 February, Saks can be found on TikTok, along with influencers and fashion insiders.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"SAKS,luxury,shopping,TikTok,Social Media,Z Generation,influencer,Strategy,e-commerce","footnotes":""},"categories":[1964],"tags":[],"class_list":["post-78866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/78866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=78866"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/78866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/78872"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=78866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=78866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=78866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}