{"id":78824,"date":"2022-02-16T07:00:23","date_gmt":"2022-02-16T06:00:23","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=78824"},"modified":"2023-04-06T17:21:35","modified_gmt":"2023-04-06T15:21:35","slug":"porsche-and-tag-heuer-make-a-stop-at-the-bon-marche-rive-gauche","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/porsche-and-tag-heuer-make-a-stop-at-the-bon-marche-rive-gauche\/","title":{"rendered":"Porsche and TAG Heuer make a stop at the Bon March\u00e9 Rive Gauche "},"content":{"rendered":"

[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text]<\/p>\n

On the occasion of the first anniversary of their collaboration, the car manufacturer Porsche<\/a> and the Swiss watchmaker TAG Heuer<\/a> are stationed at the Bon March\u00e9 Rive Gauche in Paris until April 24 to live a unique experience.<\/h4>\n

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The two Houses are temporarily installing an electric service station on the ground floor of the department stores’, with vintage and pop accents, called “Drive Me Crazy”<\/strong>. The objective? To offer a unique and immersive experience to visitors to the Bon March\u00e9 Rive Gauche<\/strong>, through a larger-than-life scenography, from the entrance through the rollers inspired by “car washes” to the windows inspired by the design of gas pumps.<\/p>\n

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Visitors will be able to experience the Porsche<\/strong> experience by trying out driving on a circuit, while the youngest visitors will be able to enjoy the dedicated play area. On this special occasion, Porsche will present its range of VAE<\/strong> (electrically assisted bicycles) and its line of products and accessories, inspired by the 1972 911 2.7 RS model<\/strong>, which celebrates its 50th anniversary<\/strong> this year, as well as pieces from the “Drive Me Crazy” capsule collection.<\/p>\n

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\u00a9 Porsche x Tag Heuer<\/figcaption><\/figure>\n

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Through this pop-up store, watch enthusiasts will be able to discover the latest TAG Heuer creations such as the Monaco chronograph, the Carrera Trois Aiguilles collection<\/strong> and the recently revealed TAG Heuer Connected<\/strong>.<\/p>\n

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To live the experience to the full, a photo corner is available to visitors to keep a souvenir of this totally “crazy” and original experience. Those with a sweet tooth will be able to enjoy a few delicacies made by the two-starred chef at the pop-up store’s “Cafet’ by St\u00e9phanie Le Quellec”<\/strong>.<\/p>\n

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\u00a9 Porsche x Tag Heuer<\/figcaption><\/figure>\n

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Read also >\u00a0TAG HEUER UNVEILS ITS TWO NEW CONNECTED CALIBRE E4 WATCHES<\/a><\/p>\n

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Featured photos : \u00a9 Porsche x TAG Heuer[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]<\/p>\n

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L\u2019expert du travel retail TFWA am\u00e9liore et affine le d\u00e9veloppement de sa plateforme num\u00e9rique : TFWA 365.<\/h4>\n

<\/p>\n

 <\/p>\n

\u00c0 l\u2019occasion du salon TFWA World Exhibition & Conference <\/strong>en octobre dernier, le Pr\u00e9sident de TFWA<\/strong> avait annonc\u00e9 le lancement d\u2019une plateforme d\u00e9di\u00e9e aux professionnels du duty free<\/strong> et du travel retail<\/strong><\/p>\n

 <\/p>\n

Cette plateforme est une ressource unique, permettant aux professionnels du secteur de d\u00e9couvrir les derniers d\u00e9veloppements du march\u00e9 et les strat\u00e9gies innovantes. Elle permet \u00e9galement de cr\u00e9er des r\u00e9seaux avec leurs pairs et de d\u00e9couvrir les tendances cl\u00e9s qui animent le march\u00e9 mondial du travel retail, \u00e0 la fois pendant les \u00e9v\u00e9nements TFWA et tout au long de l’ann\u00e9e.<\/p>\n

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[…][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n

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[\/vc_cta][vc_column_text]Featured photo : \u00a9 Porsche x TAG Heuer[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]<\/p>\n

<\/h4>\n

L\u2019expert du travel retail TFWA am\u00e9liore et affine le d\u00e9veloppement de sa plateforme num\u00e9rique : TFWA 365.<\/h4>\n

<\/p>\n

 <\/p>\n

\u00c0 l\u2019occasion du salon TFWA World Exhibition & Conference <\/strong>en octobre dernier, le Pr\u00e9sident de TFWA<\/strong> avait annonc\u00e9 le lancement d\u2019une plateforme d\u00e9di\u00e9e aux professionnels du duty free<\/strong> et du travel retail<\/strong><\/p>\n

 <\/p>\n

Cette plateforme est une ressource unique, permettant aux professionnels du secteur de d\u00e9couvrir les derniers d\u00e9veloppements du march\u00e9 et les strat\u00e9gies innovantes. Elle permet \u00e9galement de cr\u00e9er des r\u00e9seaux avec leurs pairs et de d\u00e9couvrir les tendances cl\u00e9s qui animent le march\u00e9 mondial du travel retail, \u00e0 la fois pendant les \u00e9v\u00e9nements TFWA et tout au long de l’ann\u00e9e.<\/p>\n

 <\/p>\n

[…][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n

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[\/vc_cta][vc_column_text]Featured photo : \u00a9 Porsche x TAG Heuer[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"

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