{"id":78650,"date":"2022-02-11T15:54:43","date_gmt":"2022-02-11T14:54:43","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=78650"},"modified":"2022-02-16T12:19:33","modified_gmt":"2022-02-16T11:19:33","slug":"gucci-opens-a-virtual-shop-experience-in-the-metaverse","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/gucci-opens-a-virtual-shop-experience-in-the-metaverse\/","title":{"rendered":"Gucci opens a virtual shop experience in the metaverse <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>Italian fashion house <a href=\"http:\/\/gucci.com\">Gucci<\/a> has officially entered the metaverse by purchasing a digital plot of land in The Sandbox, a virtual game world.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>If last January, the Italian label had started its digital quest with the launch of SUPERGUCCI, a project gathering 10 NFTs in collaboration with Superplastic, it is again making its foray into the metaverse with<strong> The Sandbox.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The brand announced on Twitter that it has purchased a <strong>digital plot of land<\/strong> in the metaverse <strong>The Sandbox<\/strong>, a video game offering a virtual world on the Ethereum blockchain. This virtual world allows users to create, sell, use and monetise their own NFTs.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Crafting the future, pixel by pixel. Vault is building its own virtual world on <a href=\"https:\/\/twitter.com\/TheSandboxGame?ref_src=twsrc%5Etfw\">@TheSandboxGame<\/a>. Discover more <a href=\"https:\/\/t.co\/wEUMFPiNsg\">https:\/\/t.co\/wEUMFPiNsg<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/GucciVault?src=hash&amp;ref_src=twsrc%5Etfw\">#GucciVault<\/a> <a href=\"https:\/\/t.co\/GVW1mpyJQC\">pic.twitter.com\/GVW1mpyJQC<\/a><\/p>\n<p>\u2014 gucci (@gucci) <a href=\"https:\/\/twitter.com\/gucci\/status\/1491456862755119106?ref_src=twsrc%5Etfw\">February 9, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Although Gucci did not reveal the size of the land, several details about the acquisition were revealed. Its location in the metaverse is intended to provide <strong>a fashion-focused space<\/strong> inspired by its <strong>Gucci Vault<\/strong> concept. Gucci Vault is an online concept store created by the brand&#8217;s artistic director, Alessandro Michele, which offers, among other things, a selection of vintage pieces from the Fiorentine house&#8217;s 100 years of creations.<\/p>\n<p>&nbsp;<\/p>\n<p>Alessandro Michele therefore envisaged this inclusion in the metaverse and the opening of a <strong>virtual boutique<\/strong> in order to offer his customers new interactive and immersive thematic experiences.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>In order to go further into the metaverse, we are pleased to announce that Gucci Vault is building its own virtual world on Sandbox,<\/em>&#8221; says the Italian brand on its Discord server.<\/p>\n<p>&nbsp;<\/p>\n<p>The shop will <strong>sell Gucci products, accessories and fashion items<\/strong>, including <strong>NFTs<\/strong> and items located on the brand&#8217;s Discord server, for players to wear in The Sandbox.<\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/journalduluxe.fr\/files\/gucci-vault-sandbox_63dc601f37b26e6de412b723d7b0f7c8.jpg\" alt=\"https:\/\/journalduluxe.fr\/files\/gucci-vault-sandbox_63dc601f37b26e6de412b723d7b0f7c8.jpg\" width=\"1200\" height=\"800\" \/><figcaption class=\"wp-caption-text\">\u00a9 Gucci<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>For a new generation of gamers, virtual fashion is as important as real fashion,&#8221;<\/em> said <strong>S\u00e9bastien Borget<\/strong>, co-founder of The Sandbox.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/gucci-enters-the-metaverse-in-partnership-with-superplastic\/\">GUCCI ENTERS THE METAVERSE IN PARTNERSHIP WITH SUPERPLASTIC<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured Photo : \u00a9 Gucci[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>Italian fashion house <a href=\"http:\/\/gucci.com\">Gucci<\/a> has officially entered the metaverse by purchasing a digital plot of land in The Sandbox, a virtual game world.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>If last January, the Italian label had started its digital quest with the launch of SUPERGUCCI, a project gathering 10 NFTs in collaboration with Superplastic, it is again making its foray into the metaverse with<strong> The Sandbox.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Gucci[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>Italian fashion house <a href=\"http:\/\/gucci.com\">Gucci<\/a> has officially entered the metaverse by purchasing a digital plot of land in The Sandbox, a virtual game world.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>If last January, the Italian label had started its digital quest with the launch of SUPERGUCCI, a project gathering 10 NFTs in collaboration with Superplastic, it is again making its foray into the metaverse with<strong> The Sandbox.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Gucci[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] Italian fashion house Gucci has officially entered the metaverse by purchasing a digital plot of land in The Sandbox, a virtual game world.<\/p>\n","protected":false},"author":1,"featured_media":78656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Italian fashion house Gucci has officially entered the metaverse by purchasing a digital plot of land in The Sandbox, a virtual game world.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"gucci,metaverse,nft,boutique,virtual,game,the sandbox,gucci vault,luxury","footnotes":""},"categories":[1964],"tags":[22419],"class_list":["post-78650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/78650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=78650"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/78650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/78656"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=78650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=78650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=78650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}