{"id":78284,"date":"2022-02-08T13:29:55","date_gmt":"2022-02-08T12:29:55","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=78284"},"modified":"2022-02-08T15:03:08","modified_gmt":"2022-02-08T14:03:08","slug":"audemars-piguet-wants-to-increase-its-production-of-timepieces","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/audemars-piguet-wants-to-increase-its-production-of-timepieces\/","title":{"rendered":"Audemars Piguet wants to increase its production of timepieces"},"content":{"rendered":"<h4>Swiss watchmaker Audemars Piguet will increase its production of timepieces in 2022 to compete with rival Patek Philippe.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Audemars Piguet<\/strong> is aiming to increase its production, as its turnover is getting closer and closer to that of its competitor <strong>Patek Philippe<\/strong>. Indeed, the company plans to produce <strong>50,000 timepieces<\/strong> in <strong>2022<\/strong>, compared to <strong>45,000 sold<\/strong> in <strong>2021<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>According to <strong>Morgan Stanley<\/strong> and <strong>Bank Vontobel<\/strong>, although the brand does not officially publish its turnover, Patek Philippe would have achieved a turnover of around <strong>1.2 billion francs<\/strong> in <strong>2020<\/strong>, compared to <strong>1.5 billion francs<\/strong> for Audemars Piguet in <strong>2021<\/strong>. This Morgan Stanley report also deduced that Audemars Piguet is the sixth largest Swiss watchmaker, based on sales figures.<\/p>\n<p>&nbsp;<\/p>\n<p>Despite the global pandemic of <strong>Covid-19<\/strong> which caused Audemars Piguet&#8217;s sales to decline in<strong> 2020<\/strong>, the year <strong>2021<\/strong> has seen a rebound in their sales especially of the brand&#8217;s iconic model, the <strong>Royal Oak<\/strong>, which celebrates its <strong>50th<\/strong> anniversary this year.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/luxury-watchmaking-the-royal-oak-in-platinum-and-green-smoked-dial-from-audemars-piguet\/\">LUXURY WATCHMAKING: THE ROYAL OAK IN PLATINUM AND GREEN SMOKED DIAL FROM AUDEMARS PIGUET<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Featured photos : \u00a9 Audemars Piguet<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiss watchmaker Audemars Piguet will increase its production of timepieces in 2022 to compete with rival Patek Philippe.<\/p>\n","protected":false},"author":1,"featured_media":78293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Swiss watchmaker Audemars Piguet will increase its production of timepieces in 2022 to compete with rival Patek Philippe.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Audemars Piguet,Increase,Production,Royal Oak,Turnover,Covid-19","footnotes":""},"categories":[1964,24],"tags":[22419],"class_list":["post-78284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/78284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=78284"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/78284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/78293"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=78284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=78284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=78284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}