{"id":78184,"date":"2022-02-04T15:01:03","date_gmt":"2022-02-04T14:01:03","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=78184"},"modified":"2022-02-08T21:42:10","modified_gmt":"2022-02-08T20:42:10","slug":"balenciaga-kim-kardashian-makes-the-brands-searches-explode","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/balenciaga-kim-kardashian-makes-the-brands-searches-explode\/","title":{"rendered":"Balenciaga: Kim Kardashian makes the brand&#8217;s searches explode <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>American businesswoman Kim Kardashian has become the new face of Spanish luxury fashion house <a href=\"https:\/\/www.balenciaga.com\/fr-fr?ad=RSA&amp;targetid=kwd-30438560&amp;location=9056606&amp;gclid=Cj0KCQiAuvOPBhDXARIsAKzLQ8HDsGU-o8hbkBl018IhEJGAyx1xR4d0sslvCZFeCE25b17h7edZcDwaAkJeEALw_wcB\">Balenciaga<\/a> and is driving up search results for the brand&#8217;s pieces.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Partly following the House&#8217;s announcement to choose <strong>Kim Kardashian as the icon for its new campaign<\/strong>, the latter <strong>blew up searches<\/strong> for Balenciaga clothes and accessories in just a few hours.<\/p>\n<p>&nbsp;<\/p>\n<p>The announcement was revealed on both Balenciaga&#8217;s and Kim Kardashian&#8217;s <strong>Instagram<\/strong> accounts, where we could see the latter posing in a black jumpsuit to present the luxury House&#8217;s new bag, <strong>Le Cagole<\/strong>. Photographed by Stef Mitchell, the photos feature the businesswoman in her own home in Calabasas, California, wearing pieces from the fashion house&#8217;s latest collection.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CZb4ZznoLZI\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CZb4ZznoLZI\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Balenciaga (@balenciaga)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>More photos from the new campaign were then unveiled, showing Kim Kardashian wearing a leopard print coat and a long black coat, accompanied by the star bag of the moment, the Hourglass model.<\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 900px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/ancre-magazine.com\/wp-content\/uploads\/2022\/02\/kim-kardashian-balenciaga-campagne.jpg\" alt=\"Kim Kardashian et Balenciaga officialisent leur collaboration\" width=\"900\" height=\"1350\" \/><figcaption class=\"wp-caption-text\">Kim Kardashian wearing the Hourglass black coat and bag.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>So the strategy seemed to pay off as, according to online platform Love the Sales, <strong>more than 284 million followers on Instagram searched to find out where to get the pieces worn by the business woman<\/strong>. Searches for leopard print coats increased by <strong>513%<\/strong> in one day and black oversized coats rose by <strong>233%<\/strong>. Le Cagole neon green bags saw a <strong>+325%<\/strong> increase in searches, while requests for cat eye sunglasses increased by <strong>+100%<\/strong> from the day before the new muse was announced.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/ralph-lauren-benefits-from-high-end-apparel-sales-boom-in-2021\/\">RALPH LAUREN BENEFITS FROM HIGH-END APPAREL SALES BOOM IN 2021<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured Photo : \u00a9 Balenciaga[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>American businesswoman Kim Kardashian has become the new face of Spanish luxury fashion house <a href=\"https:\/\/www.balenciaga.com\/fr-fr?ad=RSA&amp;targetid=kwd-30438560&amp;location=9056606&amp;gclid=Cj0KCQiAuvOPBhDXARIsAKzLQ8HDsGU-o8hbkBl018IhEJGAyx1xR4d0sslvCZFeCE25b17h7edZcDwaAkJeEALw_wcB\">Balenciaga<\/a> and is driving up search results for the brand&#8217;s pieces.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Partly following the House&#8217;s announcement to choose <strong>Kim Kardashian as the icon for its new campaign<\/strong>, the latter <strong>blew up searches<\/strong> for Balenciaga clothes and accessories in just a few hours.<\/p>\n<p>&nbsp;<\/p>\n<p>The announcement was revealed on both Balenciaga&#8217;s and Kim Kardashian&#8217;s <strong>Instagram<\/strong> accounts, where we could see the latter posing in a black jumpsuit to present the luxury House&#8217;s new bag, <strong>Le Cagole<\/strong>. Photographed by Stef Mitchell, the photos feature the businesswoman in her own home in Calabasas, California, wearing pieces from the fashion house&#8217;s latest collection.<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo :\u00a0\u00a9 Balenciaga[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>American businesswoman Kim Kardashian has become the new face of Spanish luxury fashion house <a href=\"https:\/\/www.balenciaga.com\/fr-fr?ad=RSA&amp;targetid=kwd-30438560&amp;location=9056606&amp;gclid=Cj0KCQiAuvOPBhDXARIsAKzLQ8HDsGU-o8hbkBl018IhEJGAyx1xR4d0sslvCZFeCE25b17h7edZcDwaAkJeEALw_wcB\">Balenciaga<\/a> and is driving up search results for the brand&#8217;s pieces.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Partly following the House&#8217;s announcement to choose <strong>Kim Kardashian as the icon for its new campaign<\/strong>, the latter <strong>blew up searches<\/strong> for Balenciaga clothes and accessories in just a few hours.<\/p>\n<p>&nbsp;<\/p>\n<p>The announcement was revealed on both Balenciaga&#8217;s and Kim Kardashian&#8217;s <strong>Instagram<\/strong> accounts, where we could see the latter posing in a black jumpsuit to present the luxury House&#8217;s new bag, <strong>Le Cagole<\/strong>. Photographed by Stef Mitchell, the photos feature the businesswoman in her own home in Calabasas, California, wearing pieces from the fashion house&#8217;s latest collection.<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Balenciaga[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] American businesswoman Kim Kardashian has become the new face of Spanish luxury fashion house Balenciaga and is driving up search results for the brand&#8217;s pieces.<\/p>\n","protected":false},"author":1,"featured_media":78190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"American businesswoman Kim Kardashian has become the new face of luxury fashion house Balenciaga and is driving up search results for the brand&#039;s pieces.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"balenciaga,kim kardashian,new face,of the brand,driving up,searches,explode","footnotes":""},"categories":[1964],"tags":[22419],"class_list":["post-78184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/78184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=78184"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/78184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/78190"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=78184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=78184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=78184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}