{"id":77408,"date":"2022-01-21T10:57:42","date_gmt":"2022-01-21T09:57:42","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=77408"},"modified":"2022-01-21T11:14:30","modified_gmt":"2022-01-21T10:14:30","slug":"hennessy-joins-aura-blockchain-consortium","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/hennessy-joins-aura-blockchain-consortium\/","title":{"rendered":"Hennessy joins Aura Blockchain Consortium"},"content":{"rendered":"

Hennessy, part of the LVMH Group, today announced plans to integrate the Aura traceability blockchain.<\/h4>\n

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LVMH<\/strong>, the luxury group that launched the Aura project<\/a> was joined by founding members Prada, Cartier (Richemont) <\/strong>and OTB<\/strong>, which owns Diesel<\/strong> and other brands. Today, Hennessy<\/strong>, the H of LVMH, is joining the adventure.<\/p>\n

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Hennessy<\/strong> wants to ensure the traceability of its spirits<\/strong>, from distiller to customer, as part of its sustainability approach. The initial objective of Aura was to prove the authenticity of luxury products, this solution can also ensure the complete traceability of the supply chain.<\/p>\n

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Voir cette publication sur Instagram<\/div>\n<\/div>\n
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Une publication partag\u00e9e par Hennessy (@hennessy)<\/a><\/p>\n<\/div>\n<\/blockquote>\n