{"id":77233,"date":"2022-01-19T11:08:26","date_gmt":"2022-01-19T10:08:26","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=77233"},"modified":"2022-01-19T11:27:49","modified_gmt":"2022-01-19T10:27:49","slug":"hugo-boss-and-prada-exceed-their-sales-targets-for-2021","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/hugo-boss-and-prada-exceed-their-sales-targets-for-2021\/","title":{"rendered":"Hugo Boss and Prada exceed their sales targets for 2021"},"content":{"rendered":"<h4>The first financial results concluding 2021 are in, and Hugo Boss says it exceeded its targets, while Prada saw a jump in sales for the full year.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Hugo Boss<\/strong> reported fourth-quarter profits that helped propel the German fashion house to near-pandemic levels.<\/p>\n<p>&nbsp;<\/p>\n<p>The company said<strong> their revenue rose 43% in 2021 to \u20ac2.786 billion<\/strong>, on a preliminary basis after adjusting for currency effects. This brings revenue just 1% below its 2019 result of 2.884 billion euros. <strong>Fourth-quarter sales were 906 million euros<\/strong>, up 55% from a year earlier, the retailer said.<\/p>\n<p>&nbsp;<\/p>\n<p>The company had raised its outlook in October, forecasting sales growth of about 40 percent at constant exchange rates, driven by strong demand in Europe and the Americas. <strong>Operating profit (EBIT) for 2021 is now estimated at 228 million euros.<\/strong> In October, it had been raised to 175 million to 200 million euros, compared to a previous forecast of 125 million to 175 million euros.<\/p>\n<p>&nbsp;<\/p>\n<p>At <strong>Prada<\/strong>, sales rebounded strongly in 2021, as pent-up demand for handbags and luxury apparel helped lift revenues above pre-pandemic levels. <strong>The company said group sales last year rose 41 percent in constant currency to \u20ac3.364 billion<\/strong>, 8 percent above 2019 levels.<\/p>\n<p>&nbsp;<\/p>\n<p>In November, Prada had set a medium-term sales target of \u20ac4.5 billion and the figure for 2021 was above an estimate of \u20ac3.28 billion in an analyst consensus cited by <strong>UBS<\/strong>. The group said <strong>sales accelerated particularly in the second half of last year thanks to its store network, which grew 27 percent over 2020 and 21 percent over 2019, including e-commerce.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Core net profit also showed a &#8220;<em>significant increase<\/em>&#8221; in the second half of 2021, while the group had a &#8220;<em>strong net financial surplus<\/em>&#8221; at the end of 2021, it added.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/ferrari-hugo-boss-estee-lauder-convincing-results\/\">FERRARI, HUGO BOSS, EST\u00c9E LAUDER : CONVINCING RESULTS<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Boss<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first financial results concluding 2021 are in, and Hugo Boss says it exceeded its targets, while Prada saw a jump in sales for the full year.<\/p>\n","protected":false},"author":380,"featured_media":77237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The first financial results concluding 2021 are in, and Hugo Boss says it exceeded its targets, while Prada saw a jump in sales for the full year.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Prada,Hugo Boss,Boss,sales,results,Q4,finance,clothes,accessories,bags","footnotes":""},"categories":[1964,24],"tags":[22394,22419],"class_list":["post-77233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-business","tag-focus-en","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/77233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/380"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=77233"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/77233\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/77237"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=77233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=77233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=77233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}