{"id":76538,"date":"2022-01-07T07:00:49","date_gmt":"2022-01-07T06:00:49","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=76538"},"modified":"2022-01-07T09:59:21","modified_gmt":"2022-01-07T08:59:21","slug":"the-realreal-posts-remarkable-results-for-the-end-of-2021","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/the-realreal-posts-remarkable-results-for-the-end-of-2021\/","title":{"rendered":"The RealReal posts remarkable results for the end of 2021"},"content":{"rendered":"<h4>The American luxury goods resale platform <a href=\"https:\/\/www.therealreal.com\">The RealReal<\/a> has announced more than satisfactory results for the end of 2021, despite a complicated context linked to the global Covid-19 pandemic.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Despite a still unstable environment given a Covid-19 epidemic rebound worldwide, <strong>The RealReal<\/strong> reported very positive results for the end of 2021.<\/p>\n<p>&nbsp;<\/p>\n<p>Indeed, the <strong>gross merchandise value (GMV)<\/strong> for the month of <strong>December 2021<\/strong> grew by <strong>40%<\/strong> and <strong>49%,<\/strong> compared to the same periods in <strong>2020<\/strong> and <strong>2019<\/strong>. As another example, the gross value of goods (GMV) for <strong>November 2021<\/strong> increased by <strong>51%<\/strong> and <strong>46%<\/strong> compared to the same periods in<strong> 2020<\/strong> and <strong>2019<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>The<strong> average order value (AOV)<\/strong> has also increased for the months of October, November and December 2021. In <strong>December 2021<\/strong>, the average order value was close to <strong>$518<\/strong>, an increase of <strong>10%<\/strong> and <strong>4%<\/strong> compared to the same periods in <strong>2020<\/strong> and<strong> 2019<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>These economic results are driven in particular by <strong>ready-to-wear, shoes and watches<\/strong>. These categories experienced the strongest growth in December 2021.<\/p>\n<p>&nbsp;<\/p>\n<p>The RealReal plans to revert to quarterly and annual earnings releases for 2022 and will no longer provide monthly business updates going forward.<\/p>\n<p>&nbsp;<\/p>\n<p>Founded in<strong> 2011<\/strong> by <strong>Julie Wainwright<\/strong>, The RealReal is a <strong>San Francisco<\/strong>-based online used clothing and accessory sales depot, and has been publicly traded since<strong> 2019<\/strong>. The platform provides consumers with a safe and reliable experience to buy and sell their luxury goods, while valuing the circular economy and extending the life cycle of a luxury product. The RealReal is one of the leaders in the second-hand market dedicated to luxury products, alongside competitors such as <strong>Vestiaire Collective, Collector Square<\/strong> or <strong>Fashionphile<\/strong> and others.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/the-real-real-fait-etat-de-resultats-exceptionnels-pour-la-fin-dannee-2021\/\">THE REAL REAL FAIT \u00c9TAT DE R\u00c9SULTATS EXCEPTIONNELS POUR LA FIN D\u2019ANN\u00c9E 2021<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photos : \u00a9 The RealReal<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The American luxury goods resale platform The RealReal has announced more than satisfactory results for the end of 2021, despite a complicated context linked to the global Covid-19 pandemic.<\/p>\n","protected":false},"author":1,"featured_media":76545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The American luxury goods resale platform The RealReal has announced more than satisfactory results for the end of 2021, despite a complicated context linked to the global Covid-19 pandemic.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"The RealReal,2021,results,luxury,increase,growth,resale","footnotes":""},"categories":[24],"tags":[22419],"class_list":["post-76538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/76538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=76538"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/76538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/76545"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=76538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=76538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=76538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}