{"id":76526,"date":"2022-01-26T07:00:39","date_gmt":"2022-01-26T06:00:39","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=76526"},"modified":"2022-01-26T07:27:13","modified_gmt":"2022-01-26T06:27:13","slug":"charles-et-cesar-a-breath-of-fresh-air-in-the-bordeaux-region","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/charles-et-cesar-a-breath-of-fresh-air-in-the-bordeaux-region\/","title":{"rendered":"Charles et C\u00e9sar : a breath of fresh air in the Bordeaux region"},"content":{"rendered":"<h4>If wine can seem boring in some ways, Charles and C\u00e9sar have the ambition to dust it off and make it adopted by the young generation.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Charles &amp; C\u00e9sar<\/strong> are two brothers with a passion for wine. Together, they created their company at the beginning of 2020 in Bordeaux. Their ambition? <strong>Offer\u00a0qualitative wines with a very modern approach<\/strong>. What&#8217;s more? They only sell products that are committed to an environmental approach (HVE 3, Biodynamics&#8230;).<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_76532\" aria-describedby=\"caption-attachment-76532\" style=\"width: 284px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-76532\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-366x1024.jpg\" alt=\"\" width=\"284\" height=\"795\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-366x1024.jpg 366w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-750x2097.jpg 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-107x300.jpg 107w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-768x2147.jpg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-549x1536.jpg 549w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-370x1034.jpg 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-800x2237.jpg 800w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-185x517.jpg 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-740x2069.jpg 740w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-20x56.jpg 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-400x1118.jpg 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-1600x4473.jpg 1600w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/BEAUX-PARLEURS-BLANC-SEC-17x48.jpg 17w\" sizes=\"(max-width: 284px) 100vw, 284px\" \/><figcaption id=\"caption-attachment-76532\" class=\"wp-caption-text\"><em>Beaux Parleurs \u00a9 Charles et C\u00e9sar<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Their research has given rise to four ranges, two of which have been named &#8220;<em><strong>Pr\u00eats \u00e0 servir<\/strong><\/em>&#8221; and &#8220;<em><strong>Beaux Parleurs<\/strong><\/em>&#8220;. &#8220;<em>With this range, the objective is to recruit young people by offering a universe that speaks to them without cutting back on quality,<\/em>&#8221; explains <strong>Charles Larraqu\u00e9<\/strong>. No visible appellation, no chateau name, sobriety and elegance are the order of the day for these references that are meant to be accessible and without fuss. <strong>With HVE and AOP Bordeaux certification<\/strong>, the range is available in red wine, dry white wine, sweet white wine and ros\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CC1O4jvqG35\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CC1O4jvqG35\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Charles &amp; C\u00e9sar (@charlesetcesar)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Until now offered in classic corking, the company wanted to go all the way by switching the entire &#8220;<em><strong>Beaux Parleurs<\/strong><\/em>&#8221; range to screw corking at the beginning of 2022. &#8220;<em>This meets the need for immediacy of young consumers<\/em>&#8221; says <strong>Charles Larraqu\u00e9<\/strong> &#8220;<em>We thought about it from the launch but were waiting for the right technology to do it.<\/em>&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_76534\" aria-describedby=\"caption-attachment-76534\" style=\"width: 378px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-76534\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-489x1024.png\" alt=\"\" width=\"378\" height=\"792\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-489x1024.png 489w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-750x1569.png 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-143x300.png 143w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-768x1607.png 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-734x1536.png 734w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-979x2048.png 979w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-370x774.png 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-800x1674.png 800w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-185x387.png 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-740x1548.png 740w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-20x42.png 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-400x837.png 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL-23x48.png 23w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2022\/01\/VISUEL-ROLLAN-DE-BY-75CL.png 1484w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/><figcaption id=\"caption-attachment-76534\" class=\"wp-caption-text\"><em>Bag-in-box Rollan de By \u00a9 Charles et C\u00e9sar<\/em><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Charles &amp; C\u00e9sar also wants to be disruptive on the packaging and continues to innovate in the field of <strong>Bag-in-box<\/strong>. The latter consists of a mini wine fountain with a capacity equivalent to a bottle and surrounded by an elegant sleeve. &#8220;<em>This format is intended to offer consumers the opportunity to drink a great wine in several times without having to worry about spoiling part of the wine,<\/em>&#8221; explain the two brothers. Three renowned chateau owners were immediately seduced by this idea. Jean Guyon (Rollan de By) but also those of <strong>Ch\u00e2teau Fonr\u00e9aud<\/strong> (AOC Listrac-M\u00e9doc) and <strong>Ch\u00e2teau Ferrand<\/strong> (Pomerol). The range is called &#8220;<em><strong>Les Grands Vins au Verre<\/strong><\/em>&#8221; which explains well the concept.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also&gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/hospices-de-beaune-wine-auction-sets-new-price-record\/\">HOSPICES DE BEAUNE : WINE AUCTION SETS NEW PRICE RECORD<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Charles et C\u00e9sar<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If wine can seem boring in some ways, Charles and C\u00e9sar have the ambition to dust it off and make it adopted by the young generation.<\/p>\n","protected":false},"author":380,"featured_media":76530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Charles et C\u00e9sar : a breath of fresh air in the Bordeaux region - Luxus Plus","_seopress_titles_desc":"If wine can seem boring in some ways, Charles and C\u00e9sar have the ambition to dust it off and make it adopted by the young generation.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Charles et C\u00e9sar,Bordeaux,wine,brand,millenials,wine bottle,bottle,bag in box,beaux parleurs,wine tasting,ros\u00e9,red wine,white wine","footnotes":""},"categories":[1964],"tags":[22419],"class_list":["post-76526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/76526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/380"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=76526"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/76526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/76530"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=76526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=76526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=76526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}