{"id":76454,"date":"2022-01-12T11:31:50","date_gmt":"2022-01-12T10:31:50","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=76454"},"modified":"2022-01-12T12:22:19","modified_gmt":"2022-01-12T11:22:19","slug":"valmont-unveils-its-new-fragrance-just-bloom","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/valmont-unveils-its-new-fragrance-just-bloom\/","title":{"rendered":"Valmont unveils its new fragrance Just Bloom"},"content":{"rendered":"

Fourth born of the Collezione Privata, Valmont reveals its brand new perfume “Just Bloom”.<\/h4>\n

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Valmont<\/strong> completes its Collezione Privata<\/strong> with the release of its brand new fragrance “Just Bloom<\/em><\/strong>“. After Jazzy Twist<\/em><\/strong> and its gourmand floral tone, Lady Code<\/strong><\/em> with its more chypre allure and Private Mind<\/strong><\/em> with its floral leather scent, Just Bloom<\/strong><\/em> reveals a new personality.<\/p>\n

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“Bloom<\/strong>” is a word that has various meanings in French such as flower or blooming<\/strong>. It is this last word that inspired Valmont to create this brand new eau. Just Bloom tells the story of a double blossoming, that of the woman who wears it, as well as that of the flowers it sublimates.<\/p>\n

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“With Just Bloom, I wanted to show a different side of a woman’s personality. Full of joy, strength of character, fulfilled by a life rich in beautiful stories rankhaya.com<\/a>. A confident, radiant and modern woman, in total harmony with her time. I expressed this harmony with the strength of a white floral bouquet. I wanted to sculpt a new material with a sparkling white glow,<\/em>” explains Sophie Vann Guillon<\/strong>, CEO and perfume editor at Valmont.<\/p>\n

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“Just Bloom” \u00a9 Valmont<\/em><\/figcaption><\/figure>\n

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Just Bloom is a bouquet of white flowers, a symbol of femininity<\/strong>, sculpted in a sober and refined way. A modern signature, a white floral that defines a new elegance. Sophie Vann Guillon’s favorite flower, lily of the valley<\/strong> in the top note evokes freshness and joy, complemented by gardenia<\/strong> in the heart note, an opulent floral bouquet with sunny and comforting accords. Finally, the base note is ambergris<\/strong>, which brings strength and authenticity to the composition, for a timeless fragrance that has been thought out in an original way thanks to a perfect mastery of each ingredient.<\/p>\n

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For this fresh and powerful bouquet, Sophie Vann Guillon has chosen Florence Idier<\/strong>, a virtuoso of lily of the valley tuning with whom she shares a passion for white flowers<\/strong>. Together, they have succeeded in modernizing the code of musky aldehydic florals by playing on the balance of the composition with this unexpected approach between a fresh start and a warm base<\/strong>.<\/p>\n

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Read also >\u00a0COSMETICS AND LUXURY HOTELS: AN AUDACIOUS MARRIAGE<\/a><\/p>\n

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Featured photo : \u00a9 Valmont<\/p>\n","protected":false},"excerpt":{"rendered":"

Fourth born of the Collezione Privata, Valmont reveals its brand new perfume “Just Bloom”.<\/p>\n","protected":false},"author":380,"featured_media":76460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Fourth born of the Collezione Privata, Valmont reveals its brand new perfume "Just Bloom".","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Collezione Privata,Valmont,perfume,Just Bloom,fragrance,white flowers,Sophie Vann Guillon,scent,feminity,blooming","footnotes":""},"categories":[1964],"tags":[22419],"class_list":["post-76454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/76454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/380"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=76454"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/76454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/76460"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=76454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=76454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=76454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}