{"id":76070,"date":"2022-01-27T07:00:03","date_gmt":"2022-01-27T06:00:03","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=76070"},"modified":"2022-01-26T18:59:49","modified_gmt":"2022-01-26T17:59:49","slug":"luxury-second-hand-is-growing-four-times-faster-than-new-according-to-bain-company","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/luxury-second-hand-is-growing-four-times-faster-than-new-according-to-bain-company\/","title":{"rendered":"Luxury : second hand is growing four times faster than new, according to Bain &#038; Company"},"content":{"rendered":"<h4>According to a study by Bain &amp; Company, the second-hand market would be worth nearly 28 billion euros in 2020, representing a growth rate four times faster than for new products.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Second-hand luxury purchases<\/strong> are no longer a taboo among consumers and the market has been growing rapidly in recent years. In 2020, it was worth <strong>nearly 28 billion euros worldwide<\/strong>, according to a report by <strong>Bain &amp; Company<\/strong>. While this figure is still a far cry from the <strong>$250 billion to $295 billion generated by the luxury goods industry each year,<\/strong> the second-hand market is growing four times faster than the new market.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>For the moment, the second-hand market is mainly European, it has not yet developed much in the Chinese market, for example,<\/em>&#8221; explains <strong>Jo\u00eblle de Montgolfier<\/strong>, Vice President of Consumer Goods, Retail &amp; Luxury at Bain &amp; Company to BFM Business.<\/p>\n<p>&nbsp;<\/p>\n<h2>The second hand carried by the young generation<\/h2>\n<p>&nbsp;<\/p>\n<p>In France, this trend is confirmed with the advent of second-hand e-commerce platforms like <strong>Vestiaire Collective<\/strong>. The latter is valued at <strong>1.45 billion euros and 25,000 new items are put online every week<\/strong>. And the growth of second hand is not ready to stop since the young generation, sensitive to the ecological dimension and the impacts of their consumption habits, should represent <strong>70% of second hand luxury purchases by 2025<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>They consume much more than the generations that preceded them. They have new codes and modes of consumption and they will force brands to transform themselves at an accelerated rate<\/em>&#8220;, adds Jo\u00eblle de Montgolfier.<\/p>\n<p>&nbsp;<\/p>\n<p>This second-hand dynamism is also confirmed in stores, such as the 7th floor named &#8220;<em><strong>7\u00e8me ciel<\/strong><\/em>&#8221; at<strong> Printemps<\/strong>, offering second-hand pieces from great designers, but also at <strong>Galeries Lafayette<\/strong> with a floor dedicated to second-hand and responsible fashion with brands or retailers such as <strong>Monogram, Personal Seller<\/strong> or <strong>CrushOn<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CX0c6iEoHFn\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CX0c6iEoHFn\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Vestiaire Collective (@vestiaireco)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/the-new-vintage-vault-platform-whats-in-it-for-gucci\/\">THE NEW VINTAGE VAULT PLATFORM, WHAT\u2019S IN IT FOR GUCCI ?<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Printemps\/ Romain Ricard<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a study by Bain &amp; Company, the second-hand market would be worth nearly 28 billion euros in 2020, representing a growth rate four times faster than for new products.<\/p>\n","protected":false},"author":380,"featured_media":76074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"According to a study by Bain &amp; 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