{"id":75987,"date":"2021-12-21T16:44:43","date_gmt":"2021-12-21T15:44:43","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=75987"},"modified":"2021-12-21T16:44:45","modified_gmt":"2021-12-21T15:44:45","slug":"fashion-and-luxury-lena-situations-is-the-most-powerful-influencer-of-the-moment-according-to-launchmetrics","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/fashion-and-luxury-lena-situations-is-the-most-powerful-influencer-of-the-moment-according-to-launchmetrics\/","title":{"rendered":"Fashion and luxury: L\u00e9na Situations is the most powerful influencer of the moment, according to Launchmetrics  <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>At only 24 years old, L\u00e9na Situations is overshadowing many influencers and is becoming a successful it-girl. This is what the latest Media Impact Value (MIV) report created by Launchmetrics reveals.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>The influence of <strong>Lena Situations<\/strong> has been proven for several years now. But this year, she is in first place in the <strong>Media Impact Value (MIV).<\/strong> The latter is an algorithm created by <strong>Launchmetrics<\/strong> to measure and compare the impact of all media placements and mentions on different social networks in the Fashion, Luxury and Beauty sectors. Being number 1 on this list means having the biggest influence.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CXeSyCULmp1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CXeSyCULmp1\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Lena Situations (@lenamahfouf)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>But that&#8217;s not all, L\u00e9na Situations was also featured in a long-form article in the <strong>New York Times<\/strong>, and is listed in the <strong>Forbes<\/strong> list of &#8220;<em><strong>30 Under 30 Talents<\/strong><\/em>&#8221; to watch in the film and entertainment industry. That&#8217;s all there is to it! As an example, the young influencer, who collaborated with<strong> Dior<\/strong> throughout the year, generated a <strong>MIV of $4.72 million<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>She is followed by the young American <strong>Emma Chamberlain<\/strong>, who arrives this year at the second place of the ranking, with an estimated MIV of $2.33 million for the house of <strong>Louis Vuitton<\/strong>, half as much as Lena Situations. <strong>Chiara Ferragni<\/strong>, meanwhile, is followed by 26 million followers on Instagram but comes in behind with more than 450,000 dollars for Fendi.<\/p>\n<p>&nbsp;<\/p>\n<h2>L\u00e9na Situations, or the search for authenticity<\/h2>\n<p>&nbsp;<\/p>\n<p>In 2017, <strong>L\u00e9na Mahfouf<\/strong>, her real name, created her Youtube channel. She ends up making a place for herself and innovates by launching a video format where she shares her daily life during the whole month of August. Her videos are an opportunity to reveal herself and to show life, its ups and downs. Without hiding, we see <strong>the daily life of a young woman who works<\/strong>, sees her friends, cries, shops&#8230; in short, the authenticity that her generation seeks. In 2019, she gets the title of <strong>French pop-culture influencer<\/strong> at the <strong>People&#8217;s Choice Awards<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/OFdIfGgOFzg\" width=\"1120\" height=\"630\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>She is a role model for the young generation, starting &#8220;<em>from nothing<\/em>&#8220;, working for 5 small jobs in addition to her school, the young woman knew how to show that her success is due to work and qualifies herself as a businesswoman. She also wrote a book called &#8220;<em><strong>Toujours Plus<\/strong><\/em>&#8221; inspired by her mantra &#8220;<strong>+=+<\/strong>&#8220;, dealing with self-confidence, success or how to face adversity.<\/p>\n<p>&nbsp;<\/p>\n<p>Today, she collaborates with luxury brands such as <strong>Prada, Dior<\/strong>, or even <strong>Vogue<\/strong> magazine for which she signs videos entitled &#8220;<em><strong>Vlogue<\/strong><\/em>&#8221; in which she takes us behind the scenes of the great houses, or to the discovery of the history of fashion. Because of insulting comments, the young woman has withdrawn from Twitter, but this does not prevent her from redoubling her efforts to please her followers and keep her <strong>legendary good mood<\/strong>. One thing is sure, you will hear about her for a long time.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/chiara-ferragni-new-ambassador-for-hublot\/\">CHIARA FERRAGNI, NEW AMBASSADOR FOR HUBLOT<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Printemps[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4>At only 24 years old, L\u00e9na Situations is overshadowing many influencers and is becoming a successful it-girl. This is what the latest Media Impact Value (MIV) report created by Launchmetrics reveals.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>The influence of <strong>Lena Situations<\/strong> has been proven for several years now. But this year, she is in first place in the <strong>Media Impact Value (MIV).<\/strong> The latter is an algorithm created by <strong>Launchmetrics<\/strong> to measure and compare the impact of all media placements and mentions on different social networks in the Fashion, Luxury and Beauty sectors. Being number 1 on this list means having the biggest influence.<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Printemps[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>At only 24 years old, L\u00e9na Situations is overshadowing many influencers and is becoming a successful it-girl. This is what the latest Media Impact Value (MIV) report created by Launchmetrics reveals.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>The influence of <strong>Lena Situations<\/strong> has been proven for several years now. But this year, she is in first place in the <strong>Media Impact Value (MIV).<\/strong> The latter is an algorithm created by <strong>Launchmetrics<\/strong> to measure and compare the impact of all media placements and mentions on different social networks in the Fashion, Luxury and Beauty sectors. Being number 1 on this list means having the biggest influence.<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <a href=\"https:\/\/luxus-plus.com\/mon-compte\/\"><b>Please log in<\/b><\/a><strong>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Printemps[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] At only 24 years old, L\u00e9na Situations is overshadowing many influencers and is becoming a successful it-girl. 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