{"id":74733,"date":"2021-12-06T07:00:00","date_gmt":"2021-12-06T06:00:00","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=74733"},"modified":"2021-12-05T17:29:46","modified_gmt":"2021-12-05T16:29:46","slug":"the-real-real-reports-outstanding-results-for-year-end-2021","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/the-real-real-reports-outstanding-results-for-year-end-2021\/","title":{"rendered":"The Real Real reports outstanding results for year-end 2021"},"content":{"rendered":"<h4>The Real Real, an American portal dedicated to second-hand luxury goods, testifies to its results for the end of the year 2021 with an increase in sales.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The RealReal<\/strong>, listed on <strong>Nasdaq<\/strong>, is the world&#8217;s largest online marketplace for luxury goods. It reveals its latest monthly results, comparing them to 2019 and 2020. November&#8217;s gross merchandise value (GMV) was approximately <strong>$146 million<\/strong> (\u20ac129 million), up <strong>51% from 2020<\/strong> and 46% from 2019. Total revenue in the third quarter was <strong>$119 million<\/strong> (\u20ac105 million), an increase of 53% and 46% compared to the same periods in 2020 and 2019, respectively.<\/p>\n<p>&nbsp;<\/p>\n<p>The RealReal&#8217;s strong November GMV growth was driven in part by <strong>Black Friday<\/strong> and <strong>Cyber Monday<\/strong>, with 49% growth in GMV over 2020 during the four-day period. <strong>Black Friday 2021 was the company&#8217;s largest ever GMV day.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Average order value (AOV) in November was approximately<strong> $514<\/strong> (about \u20ac454), a 17 percent increase over 2020 and a 10 percent increase over 2019. Among the categories that saw the most growth in November were <strong>watches and handbags<\/strong> for men and women.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/the-real-real-what-are-the-habits-of-luxury-buyers\/\">THE REAL REAL : WHAT ARE THE HABITS OF LUXURY BUYERS ?<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 The Real Real<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Real Real, an American portal dedicated to second-hand luxury goods, testifies to its results for the end of the year 2021 with an increase in sales.<\/p>\n","protected":false},"author":1,"featured_media":74743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The Real Real, the world&#039;s largest luxury goods marketplace, reports year-end results for 2021 with increased sales.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"The Real Real,results,Nasdaq,luxury,marketplace,handbag,watches","footnotes":""},"categories":[24],"tags":[22419],"class_list":["post-74733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/74733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=74733"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/74733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/74743"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=74733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=74733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=74733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}