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The Prada<\/strong> group has understood that forms of consumption are diversifying and is looking closely at second hand<\/strong>, to develop both internally and through partnerships. Indeed, in recent years, the market for second-hand bags and clothing has exploded, driven by younger and more environmentally conscious<\/strong> buyers looking for affordable high-end products<\/strong>.<\/p>\n <\/p>\n The second-hand market could reach \u20ac33 billion<\/strong> this year after growing 65% between 2017 and 2021, according to consulting firm Bain. This compares to new luxury goods, which would grow by 12%.<\/p>\n <\/p>\n Many luxury companies have taken a keen interest in the topic in recent years, such as Gucci<\/strong> with its Vault<\/a> certified second-hand platform. Sensing consumer interest, France’s Kering<\/strong> Group took a 5 percent stake in Vestiaire Collective<\/strong>, the leading platform for secondhand clothing and handbags.<\/p>\n <\/p>\n “Second hand is a strategy we have been studying for more than a year<\/em>,” Lorenzo Bertelli<\/strong>, eldest son of CEOs Patrizio Bertelli<\/strong> and Miuccia Prada<\/strong> and future head of the brand, told Reuters. “I can’t give too much away, but certainly the second hand is there. We’ll take it as an opportunity<\/em>.”<\/p>\n <\/p>\n <\/p>\n Read also > SECOND-HAND ONLINE SALES : LUXURY PRODUCTS INCREASINGLY ATTRACTIVE THROUGHOUT CRISIS PERIOD<\/a><\/p>\n <\/p>\n Featured photo : \u00a9 Prada[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]<\/p>\n <\/p>\n The Prada<\/strong> group has understood that forms of consumption are diversifying and is looking closely at second hand<\/strong>, to develop both internally and through partnerships. Indeed, in recent years, the market for second-hand bags and clothing has exploded, driven by younger and more environmentally conscious<\/strong> buyers looking for affordable high-end products<\/strong>.<\/p>\n <\/p>\n […][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n<\/h4>\n
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With the rise of the second-hand market, another luxury brand, after Gucci, has decided to enter it : the Italian fashion group Prada.<\/h4>\n
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