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Emblem Collection<\/strong> is intended to have a portfolio of 60 properties worldwide<\/strong> by 2030, thus strengthening the group’s presence in the luxury and high-end hotel sector<\/strong>. “One of the main thrusts of our growth and development strategy is to aggressively expand our strongest product lines and key business drivers, including luxury and collector brands<\/em>,” Accor CEO S\u00e9bastien Bazin<\/strong> said in a statement.<\/p>\n <\/p>\n With the creation of Emblems Collection<\/strong>, Accor is strengthening its position in the high-end segment<\/strong>, and seeks to replicate the success already achieved through MGallery Hotel Collection<\/strong>, another of the group’s portfolios.<\/p>\n <\/p>\n Emblems Collection<\/strong> is intended to be a new offering more focused on the luxury segment, and will feature unique addresses that are highly iconic in terms<\/strong> of their creators, target audience or destination. Aimed primarily at chic and elegant travellers<\/strong>, its establishments will be above all refined. Three categories are planned: Emblems Collection Heritage, Emblems Collection Retreat and Emblems Collection Signature<\/strong>.<\/p>\n <\/p>\n This new portfolio is also intended to be in tune with independent hoteliers<\/strong>. Indeed, the Emblems Collection brand<\/strong> is designed to take into account the needs<\/strong> of independent hotel owners, with hotel standards that are flexible and simple to implement, while being open to franchise agreements. This will allow independent hoteliers to give their properties a more premium character and enhance their international reputation<\/strong> while retaining much of their identity<\/strong>, which the new brand will encourage to be preserved.<\/p>\n <\/p>\n In addition, Emblems Collection<\/strong> offers a direct return on investment as well as the opportunity to maximise revenues through immediate access to the power of Accor. “We offer a collection brand that can enhance the status and awareness of their property, with limited investment in marketing and branding, and an easy transition process<\/em>,” said Agnes Roquefort, Accor’s Director of Development<\/strong>.<\/p>\n <\/p>\n