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Global luxury fashion group Lanvin Group<\/strong> today unveiled its new brand identity following its name change in early October. The new identity includes a modernized logo and a new website<\/a>, which express the group’s commitment and desire to be innovative in the global luxury market.<\/p>\n <\/p>\n The adoption of the Lanvin<\/strong> name shows the group’s desire to consolidate its position as an international luxury group and to perpetuate the history of the oldest French luxury fashion house still in business. According to group president Joann Cheng<\/strong>, the changes are consistent with Lanvin Group’s commitment to its heritage and ambitions to become a luxury leader. “In the past, as Fosun Fashion Group, we weren’t so easily recognizable – but if you say Lanvin Group, it’s immediately understood,” she explains. “I hope our rebranding clearly shows who we are and our vision, which is to be the leading luxury fashion group rooted in China and a global brand manager southafrica-ed.com<\/a>.<\/em>”<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Une publication partag\u00e9e par Lanvin (@lanvinofficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n\n