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Although still at relatively low levels, digital sales and demand are increasingly popular<\/strong> among buyers. In the luxury sector<\/strong>, a sharp increase<\/strong> is expected, which is expected to be the source of an additional $50 billion in sales by 2030<\/strong> according to Morgan Stanley<\/strong>.<\/p>\n <\/p>\n “Revenue streams from digital media for luxury brands are negligible, but we believe this is about to change<\/em>,” Morgan Stanley<\/strong> investment bank strategists wrote in a note on Tuesday. “The metaverse<\/strong> will likely take many years to develop. However, NFTs<\/strong> and social gaming,<\/strong> such as online games and concerts attended by people’s avatars, present two near-term opportunities for luxury brands<\/em>.”<\/p>\n <\/p>\n According to Morgan Stanley<\/strong>, NFTs<\/strong> and social gaming<\/strong> could increase the total addressable market for luxury groups by more than 10% in eight years<\/strong>, and drive an additional 25%<\/strong> in profits.<\/p>\n <\/p>\n More and more luxury brands<\/strong> are exploring a number of ways to collaborate<\/strong> with gaming platforms, and are moving towards the metaverse<\/strong>.<\/p>\n <\/p>\n “We expect the entire sector to benefit from the advent of the metaverse<\/strong>, but we see certain sectors, such as ready-to-wear, leather goods and footwear<\/strong>, as particularly well positioned, while others, such as jewellery and watches<\/strong>, are not,<\/em>” adds the Morgan Stanley report<\/strong>.<\/p>\n <\/p>\n <\/p>\n Read also > SINGLES\u2019 DAY: LUXURY BRANDS PARTNER WITH TMALL PLATFORM TO OFFER NFTS<\/a><\/p>\n <\/p>\n Featured photo : \u00a9 HBR France[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]<\/p>\n <\/p>\n Although still at relatively low levels, digital sales and demand are increasingly popular<\/strong> among buyers. In the luxury sector<\/strong>, a sharp increase<\/strong> is expected, which is expected to be the source of an additional $50 billion in sales by 2030<\/strong> according to Morgan Stanley<\/strong>.<\/p>\n <\/p>\n “Revenue streams from digital media for luxury brands are negligible, but we believe this is about to change<\/em>,” Morgan Stanley<\/strong> investment bank strategists wrote in a note on Tuesday. “The metaverse<\/strong> will likely take many years to develop. However, NFTs<\/strong> and social gaming,<\/strong> such as online games and concerts attended by people’s avatars, present two near-term opportunities for luxury brands<\/em>.”<\/p>\n <\/p>\n […][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n<\/h4>\n
The metaverse has been in the news for several weeks now, and is attracting increasing interest from the luxury sector. According to a recent report by Morgan Stanley, the industry can expect an additional $50 billion in sales by 2030 thanks to the development of digital demand.<\/h4>\n
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