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Blockchain technology<\/strong> continues to make its way into the world of luxury. Aura Blockchain Consortium<\/strong>, a not-for-profit organisation, is expanding its ranks with the signing of an agreement with Bain & Co<\/strong>, which becomes the consortium’s exclusive knowledge partner<\/strong>.<\/p>\n <\/p>\n Aura<\/strong>, through its blockchain-based technology<\/strong>, has built a suite of solutions that covers the entire luxury lifecycle, upstream and downstream, including sourcing, tools to communicate product authentication, product sustainability, as well as the ability to offer NFTs.<\/p>\n <\/p>\n “Bain & Co<\/strong> has long been recognised as the leading management consultancy helping companies transform and define the future of luxury and fashion brands<\/em>,” said Daniela Ott<\/strong>, secretary general of the Aura Blockchain Consortium<\/strong>. “Today, Aura<\/strong> is the only blockchain-based solution that covers the entire life cycle of a luxury product, from production to consumption. We share a common goal and are delighted to welcome them as a new global strategic partner.<\/em>”<\/p>\n <\/p>\n Over the past two decades, Bain & Co<\/strong> has built a reputation as a market leader in luxury management consulting. Its portfolio already includes hundreds of projects around the world for luxury brands, including the industry’s drive towards sustainability<\/strong>.<\/p>\n <\/p>\n “As a company at the forefront of innovation<\/strong> and change<\/strong> for the luxury industry, we look forward to working hand-in-hand with the members of Aura Blockchain Consortium<\/strong><\/em>,” commented Federica Levato<\/strong>, Bain & Co partner and head of EMEA Luxuxy Practice<\/strong>. “This will allow us to navigate the myriad of opportunities presented by blockchain technology and help develop and execute a strategy towards this exciting new luxury frontier.<\/em>”<\/p>\n <\/p>\n Read also> LVMH PARTNERS WITH SMX TO ENABLE FULL TRACEABILITY OF ITS RAW MATERIALS<\/a><\/p>\n <\/p>\n Featured photo : \u00a9 Getty Images[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]<\/p>\n <\/p>\n Blockchain technology<\/strong> continues to make its way into the world of luxury. Aura Blockchain Consortium<\/strong>, a not-for-profit organisation, is expanding its ranks with the signing of an agreement with Bain & Co<\/strong>, which becomes the consortium’s exclusive knowledge partner<\/strong>.<\/p>\n <\/p>\n Aura<\/strong>, through its blockchain-based technology<\/strong>, has built a suite of solutions that covers the entire luxury lifecycle, upstream and downstream, including sourcing, tools to communicate product authentication, product sustainability, as well as the ability to offer NFTs.<\/p>\n <\/p>\n […][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n<\/h4>\n
Founded by LVMH, the Prada Group, Cartier and the OTB Group, the Aura Blockchain Consortium has announced that it has entered into a global strategic partnership with Bain & Co. What are the reasons for this collaboration ?<\/h4>\n
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