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Cartier<\/strong> unveils a mini-film “Love is all<\/strong>” in the form of a choir, to celebrate love. A name that is not insignificant when you know that one of the emblematic pieces of the House is the Love bracelet<\/strong>. It features many of the house’s muses<\/strong>, namely Ella Balinska, Mariacarla Boscono, Monica Bellucci, Katia Buniatishvili, Lily Collins, Golshifteh Farahani, Melanie Laurent, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang<\/strong> and Maisie Williams<\/strong>.<\/p>\n <\/p>\n All have appeared in Cartier campaigns this year, like Maisie Williams<\/strong> for the Pasha watch<\/strong> or more recently Lily Collins<\/strong> to promote the Double C bag<\/strong> by Cartier.<\/p>\n <\/p>\n Filmed as if in a musical, the actors sing to the song “Love is all<\/strong>” by Roger Glover<\/strong> and Ronnie James Dio<\/strong>, a pop song that has been sung since the 1970s. The film begins with each personality in a box, red like the Cartier cases or white, to gradually free themselves from the limits of the box and gather. It’s a message of sharing behind these warm and joyful words, to start celebrating the holiday season.<\/p>\n <\/p>\n “Love is all<\/strong>” was shot in Paris, Los Angeles<\/strong> and Shanghai<\/strong>. To carry out its vision, Cartier enlisted the help of young British director and fashion photographer Charlotte Wales<\/strong>. Known for her fresh and light-hearted approach, the director wanted to show Cartier’s values: the belief that each person’s uniqueness is enriched by the uniqueness of others, and that these connections strengthen our talents.<\/p>\n <\/p>\n “It’s part of Cartier’s philosophy to believe that we are stronger and more authentic together, and that’s why we’ve brought together this inspiring community of artists who embrace life with a sense of celebration<\/em>,” explains Arnaud Carrez<\/strong>, Senior Vice President, Chief Marketing Officer. “Together, they seem to defy gravity through the red Cartier box, which they have filled with a sense of joy<\/em>.”<\/p>\n <\/p>\n