{"id":73209,"date":"2021-11-22T07:00:27","date_gmt":"2021-11-22T06:00:27","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=73209"},"modified":"2021-11-23T07:53:44","modified_gmt":"2021-11-23T06:53:44","slug":"the-national-leather-councils-new-riuc-campaign","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/the-national-leather-councils-new-riuc-campaign\/","title":{"rendered":"The National Leather Council’s new RIUC campaign"},"content":{"rendered":"

Launched by the National Leather Council and the professional federations of the sector in October 2021, the RIUC campaign aims to promote the leather material and fight against preconceived ideas.<\/h4>\n

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The Conseil National du Cuir<\/strong> has teamed up with the creative studio Matter of Fact<\/strong> to imagine the RIUC concept and present it as a new material that takes on all the properties of leather and adopts the communication codes of the new innovative and technological materials currently on the market. RIUC<\/strong>‘s properties include durability, innovation and adaptability.<\/p>\n

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The Fili\u00e8re Fran\u00e7aise du Cuir<\/strong> participates in the oldest recycling activity in the world since leather is a co-product of the food industry. As a reminder, the leather and hide industries and the tannery and leather processing industries in France recycle 160,000 tons of raw hides each year<\/strong>, which is equivalent to the weight of 20 Eiffel Towers.<\/p>\n

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\u00a9 SED NOVE studio<\/em><\/figcaption><\/figure>\n

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Sustainability and eco-responsibility<\/h2>\n

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If innovation is the order of the day in the world of fashion and leather goods, among others, some of the new materials that are appearing are derived from petrochemicals. However, leather demonstrates properties of longevity, tensile strength and durable use.<\/strong><\/p>\n

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Indeed, leather is both an ancestral and innovative<\/strong> material. To meet new societal expectations or new consumer trends such as the craze for vintage or second-hand goods, the leather industry is constantly adapting and improving. From responsible production to transparency with consumers, the Fili\u00e8re Fran\u00e7aise du Cuir has made CSR<\/strong> its priority and is positioning itself as a leader in the circular economy. This campaign on a supposed new RIUC\u00a9 material remains fictional, but its properties in the industry are no less real.<\/p>\n

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Voir cette publication sur Instagram<\/div>\n<\/div>\n
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Une publication partag\u00e9e par RIUC\u00a9 (@riuc_industrie)<\/a><\/p>\n<\/div>\n<\/blockquote>\n