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Balenciaga<\/strong> has decided to hack Gucci<\/strong> pieces. In fact, in their collaboration, Balenciaga revisits the iconic pieces of the Gucci brand, both owned by the Kering Group<\/strong>, in their own way. In 74 physical spaces around the world, pieces using Gucci’s signature silhouettes interpreted by Balenciaga will be available, including bold versions of the Jackie bag as well as duffles covered with a “BB” monogram.<\/p>\n <\/p>\n The whole partnership is a nod to counterfeiting, as well as branding and logomania. We’ve already seen examples of “hacking” in the luxury sphere, including Fendace <\/strong>by Fendi <\/strong>and Versace<\/strong>.<\/p>\n <\/p>\n Store spaces have also been transformed for the occasion by the same creative approaches.\u00a0Each launch is also accompanied by special activities, which explore the project and the two brands. In some locations, people who purchase the double B monogrammed bags will have the opportunity to have them personalized with “THIS IS THE BAG of *insert name*”.<\/p>\n <\/p>\n The pieces in the collection were photographed by Andrea Artemisio<\/strong> and the models are equipped with exoskeletons designed by Ikeuchi<\/strong> in partnership with Skeletonics<\/strong>.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Une publication partag\u00e9e par Balenciaga (@balenciaga)<\/a><\/p>\n<\/div>\n<\/blockquote>\n\n