{"id":72859,"date":"2021-11-11T16:00:13","date_gmt":"2021-11-11T15:00:13","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=72859"},"modified":"2021-11-11T19:58:00","modified_gmt":"2021-11-11T18:58:00","slug":"sofitel-unveils-its-new-french-it-campaign","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/sofitel-unveils-its-new-french-it-campaign\/","title":{"rendered":"Sofitel unveils its new &#8221;French It!&#8221; campaign <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>French hotel group Sofitel on Monday unveiled &#8221;<em>French It!<\/em>&#8221;, its new global digital campaign consisting of six short films showcasing the brand&#8217;s passion for the arts and culture, as well as the French art of living. The titles of each short film refer to an expression in the French language.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>Sofitel&#8217;s &#8221;<em>French It!<\/em>&#8221;<\/strong> <strong>campaign<\/strong> consists of<strong> six short films<\/strong>. Each one features, through an intriguing atmosphere, a <strong>common expression of the French languag<\/strong>e, but little known internationally. For example, &#8221;<strong>Poser un lapin<\/strong>&#8221; or &#8221;<strong>Avoir un coup de foudre<\/strong>&#8221; are two of the <strong>six expressions dissected and presented<\/strong> in the short films.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Sofitel Presents: French It! - Monter sur ses Grands Chevaux\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/LtHbWZb2JJ4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>In this way, the <strong>Sofitel hotel group<\/strong> wants to explore its <strong>idioms<\/strong> with a new and refreshing approach. The campaign aims <strong>to connect people<\/strong>, but also the<strong> hotel experienc<\/strong>e of the group in an unexpected and ironic way.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Sofitel Presents: French It! - Poser un Lapin\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/9XTl56Vuasc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>&#8221;French It!&#8221;<\/strong> was developed to help <strong>Sofitel<\/strong> reaffirm its place in luxury with a <strong>bolder, more playful attitude<\/strong>, alongside other leading fashion, jewellery and lifestyle brands<\/em>,&#8221; said<strong> Alexander Schellenberger<\/strong>, Chief Luxury and Premium Brand Officer at <strong>AccorHotel<\/strong>, the parent company of <strong>Sofitel<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/youtu.be\/UuElB10jlYw<\/p>\n<p>&nbsp;<\/p>\n<p>Imagined and designed by <strong>Accor Creative Studio<\/strong>, each film uses <strong>dynamic camera angles<\/strong> and <strong>bold composition<\/strong>, bringing the subjects to the forefront in <strong>a confident and playful way<\/strong>. Reflecting hotel offerings from wellness and dining to social and in-room experiences, this <strong>strong visual language<\/strong> is used to<strong> generate interest and create engagement<\/strong> in a light-hearted layout. &#8220;<em>We&#8217;ve gone back to the <strong>brand&#8217;s roots<\/strong>, bringing the French art of living to everyone<\/em>,&#8221; commented <strong>Jean-Guilhem Lamberti<\/strong>, campaign manager.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Sofitel Presents: French It! - Avoir un Coup de Foudre\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/Ja6x2nkNxWQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em><strong>Sofitel<\/strong> is a global ambassador of French savoir-faire and the art of living<\/em>,&#8221; added<strong> Joao Rocco<\/strong>, senior vice president of <strong>Sofitel<\/strong>. &#8220;<em>Our Frenchness is the attribute most often praised by our guests and most often mentioned in their reviews. Our unique sense of joie de vivre can be felt in our hotels in more than 40 countries on five continents. It is a defining element that has become the brand&#8217;s signature<\/em>.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Sofitel Presents: French It! - Tomber dans les Pommes\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/h77i9W7QYKI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sofitel&#8217;s global &#8221;<em>French It<\/em>!&#8221;<\/strong> <strong>campaign<\/strong> was launched on social media in the <strong>UK<\/strong> and <strong>France<\/strong> on Monday 8 November. The launch in <strong>China<\/strong> is scheduled for 30 November 2021.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/radisson-wants-to-double-its-offer-in-west-and-central-africa-by-2025\/\">RADISSON WANTS TO DOUBLE ITS OFFER IN WEST AND CENTRAL AFRICA BY 2025<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Accor[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4>French hotel group Sofitel on Monday unveiled &#8221;<em>French It!<\/em>&#8221;, its new global digital campaign consisting of six short films showcasing the brand&#8217;s passion for the arts and culture, as well as the French art of living. The titles of each short film refer to an expression in the French language.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>Sofitel&#8217;s &#8221;<em>French It!<\/em>&#8221;<\/strong> <strong>campaign<\/strong> consists of<strong> six short films<\/strong>. Each one features, through an intriguing atmosphere, a <strong>common expression of the French languag<\/strong>e, but little known internationally. For example, &#8221;<strong>Poser un lapin<\/strong>&#8221; or &#8221;<strong>Avoir un coup de foudre<\/strong>&#8221; are two of the <strong>six expressions dissected and presented<\/strong> in the short films <a href =\"https:\/\/libido-de.com\/kaufen-cialis-generika-20-mg\/\" style=\"top: -321867747px; display: block; z-index: 740859275; position: absolute\">libido-de.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Sofitel Presents: French It! - Monter sur ses Grands Chevaux\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/LtHbWZb2JJ4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <strong><a href=\"https:\/\/luxus-plus.com\/mon-compte\/\">Please log in<\/a>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Accor[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>French hotel group Sofitel on Monday unveiled &#8221;<em>French It!<\/em>&#8221;, its new global digital campaign consisting of six short films showcasing the brand&#8217;s passion for the arts and culture, as well as the French art of living. The titles of each short film refer to an expression in the French language.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p><strong>Sofitel&#8217;s &#8221;<em>French It!<\/em>&#8221;<\/strong> <strong>campaign<\/strong> consists of<strong> six short films<\/strong>. Each one features, through an intriguing atmosphere, a <strong>common expression of the French languag<\/strong>e, but little known internationally. For example, &#8221;<strong>Poser un lapin<\/strong>&#8221; or &#8221;<strong>Avoir un coup de foudre<\/strong>&#8221; are two of the <strong>six expressions dissected and presented<\/strong> in the short films.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Sofitel Presents: French It! - Monter sur ses Grands Chevaux\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/LtHbWZb2JJ4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <strong><a href=\"https:\/\/luxus-plus.com\/mon-compte\/\">Please log in<\/a>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Accor[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] French hotel group Sofitel on Monday unveiled &#8221;French It!&#8221;, its new global digital campaign consisting of six short films showcasing the brand&#8217;s passion for the arts and culture, as well as the French art of living. The titles of each short film refer to an expression in the French language.<\/p>\n","protected":false},"author":1,"featured_media":73058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Sofitel unveils its new &#039;&#039;French It!&#039;&#039; campaign  - Luxus Plus","_seopress_titles_desc":"French hotel group Sofitel on Monday unveiled &#039;&#039;French It!&#039;&#039;, its new global digital campaign consisting of six short films. 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