{"id":72778,"date":"2021-11-08T14:46:58","date_gmt":"2021-11-08T13:46:58","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=72778"},"modified":"2021-11-08T15:58:52","modified_gmt":"2021-11-08T14:58:52","slug":"singles-day-luxury-brands-partner-with-tmall-platform-to-offer-nfts","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/singles-day-luxury-brands-partner-with-tmall-platform-to-offer-nfts\/","title":{"rendered":"Singles’ Day: luxury brands partner with Tmall platform to offer NFTs"},"content":{"rendered":"

On November 11, in China, we celebrate singles. Original, isn’t it? But it’s also an opportunity to go shopping thanks to exclusive offers unveiled by brands.<\/h4>\n

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The double 11, that is to say November 11, is the singles’ day in China. You have two choices: to joyfully celebrate your bachelorhood or to go out and declare your love. Whatever your decision, it will always be a good time to do business during this great shopping holiday.<\/p>\n

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Luxury brands have taken the opportunity to offer NFT deals before this Singles’ Day shopping party.<\/strong> Tmall, the shopping platform of commerce giant, Alibaba, launched a “Double 11 Metaverse Art Exhibition<\/em>” on its mobile app as early as last month. Luxury brands such as Burberry, Coach<\/strong>, or the watchmaker Longines<\/strong> have lent themselves to the game by creating NFTs for the event.<\/p>\n

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These are usually packaged with a physical item, with the digital offering being a limited edition item<\/strong>. The NFT offerings were available from October 20 through November 11, but many were sold out before the event.<\/p>\n

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Burberry, for example, has already sold out of 1,000 special edition scarves<\/strong>, complete with an NFT interactive stag, for 2,900 Chinese yuan<\/strong>, or about $453 each. The Longines brand, meanwhile, has offered 45 limited edition NFTs<\/strong> with a watch for 17,300 Chinese yuan, or $2,700.<\/p>\n

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Last year and despite the pandemic, Chinese digital commerce giants Alibaba <\/strong>and JD.com<\/strong> recorded record sales of $115 billion on Singles’ Day<\/strong>. These figures far exceed Amazon’s $4.8 billion in sales between Black Friday <\/strong>and Cyber Monday<\/strong> in 2020.<\/p>\n

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Read also >\u00a0NFT SALES REACH $10.7 BILLION IN THE THIRD QUARTER<\/a><\/p>\n

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Featured photo : \u00a9 Tmall<\/p>\n","protected":false},"excerpt":{"rendered":"

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