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Radisson<\/strong> clearly considers these two African regions<\/strong> as key markets in its development strategy<\/strong> on the continent. While in 2008 the group had only one hotel in the region, it now operates twenty-five hotels and intends to double this number by 2025.<\/p>\n <\/p>\n Despite the pandemic<\/strong>, Africa<\/strong> remains a strategic territory<\/strong> for the hotel group’s expansion<\/strong>. In 2020, Radisson<\/strong> was able to increase its portfolio in West and Central Africa<\/strong> with the signing of three new hotels for a total of 625 rooms, which allowed it to strengthen<\/strong> its presence in the Nigerian<\/strong> and Malian markets<\/strong>, while entering the Ghanaian market<\/strong>. Another milestone for the group was the launch of the Radisson Collection<\/strong> brand in Africa<\/strong>, with the opening of the Radisson Collection Hotel<\/strong> in Bamako<\/strong>, Mali<\/strong> in December 2020.<\/p>\n <\/p>\n Similarly, Radisson<\/strong> launched its Radisson Individuals<\/strong> project in Africa<\/strong> in April 2021, specifically in Accra<\/strong>, Ghana<\/strong>, with a hotel scheduled to open in the second half of 2022. Radisson Individuals<\/strong> is a project that comes against the backdrop of the consolidation<\/strong> of the hotel sector caused by the pandemic<\/strong>. The project is a conversion<\/strong> brand that offers independent hotels and local or regional chains<\/strong> the opportunity<\/strong> to become part of the Radisson Hotel Group’<\/strong>s global platform, while allowing them to retain their character and identity. Radisson Individuals<\/strong> is therefore a way for the group to grow even faster<\/strong>.<\/p>\n <\/p>\n “We have identified six countries for development in West and Central Africa<\/strong>, with a clear city-wide growth strategy in key African capitals, financial centres and tourist destinations<\/em>,” said Erwan Garnier<\/strong>, in charge of Radisson<\/strong>‘s development in Africa<\/strong>. “We have identified eight proactive cities, Abuja, Lagos, Accra, Abidja, Dakar, Yaound\u00e9, Douala and Kinshasa<\/strong>, where we are focusing our efforts for large-scale expansion<\/em>.”<\/p>\n <\/p>\n Nigeria<\/strong>, Ghana<\/strong>, Ivory Coast<\/strong>, Senegal<\/strong>, Cameroon<\/strong> and the Democratic Republic of Congo<\/strong> are the countries in which Radisson<\/strong> Hotel Group<\/strong> is investing the most effort, with the construction of hotels for Radisson Blu<\/strong> or Park Inn by Radisson.<\/strong> “Our development strategy for West and Central Africa<\/strong> is focused on business hotels, resorts, serviced flats and mixed-use projects<\/em>,” explains Erwan Garnier<\/strong>.<\/p>\n <\/p>\n Read also > RADISSON TO OPEN LUXURY HOTELS IN INDIA<\/a><\/p>\n <\/p>\n Featured photo : \u00a9 Flickr[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]<\/p>\n <\/p>\n Radisson<\/strong> clearly considers these two African regions<\/strong> as key markets in its development strategy<\/strong> on the continent. While in 2008 the group had only one hotel in the region, it now operates twenty-five hotels and intends to double this number by 2025.<\/p>\n <\/p>\n […][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n<\/h4>\n
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The American hotel group Radisson Hotel Group is planning to double its African portfolio and increase its number of properties in West and Central Africa from twenty-five to fifty by 2025.<\/h4>\n
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