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The American brand consulting firm Interbrand<\/strong> has just revealed its famous annual ranking of the most powerful brands: “Best Global Brands 2021<\/em><\/strong>“. Mercedes is ranked 8th, just behind Toyota<\/strong>, and ahead of BMW<\/strong> and Tesla<\/strong>.<\/p>\n <\/p>\n The value of the brand has increased by 3% since 2020<\/strong> to reach some 50.866 billion dollars.<\/strong> This is the sixth year in a row that the brand has been in the top 10 of the ranking<\/strong>, making it the most powerful luxury car brand in the world.<\/p>\n <\/p>\n Mercedes-Benz is preparing to go fully electric before the end of the decade, as soon as market conditions allow. The goal is clear: to become the market leader in electric.<\/p>\n <\/p>\n “We are moving from the traditional concept of luxury to a modern interpretation that emphasizes aspects such as accessibility, innovation and individuality. This means that we focus on our customers and their needs. Our goal is to strengthen the long-term emotional connection with our brands by creating a holistic luxury experience at all touchpoints of the customer journey, from social media to physical experiences,<\/em>” says Rita Felder<\/strong>, director of brand strategy and marketing for Mercedes-Benz at Interbrand.<\/p>\n <\/p>\n At the same time, Mercedes Benz is unveiling its all-new AMG-SL<\/strong> model live on social media. This all-new roadster is the reinvention of an icon and returns to its roots with its sporty character. It combines the sportiness of the original SL with today’s technological assets and a unique luxury, popre to the German brand.<\/p>\n <\/p>\n <\/p>\n