{"id":71802,"date":"2021-11-02T07:00:21","date_gmt":"2021-11-02T06:00:21","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=71802"},"modified":"2023-08-25T22:38:30","modified_gmt":"2023-08-25T20:38:30","slug":"jaeger-le-coultre-celebrates-the-90th-anniversary-of-its-reverso-model-with-a-retrospective-exhibition","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/jaeger-le-coultre-celebrates-the-90th-anniversary-of-its-reverso-model-with-a-retrospective-exhibition\/","title":{"rendered":"Jaeger Le Coultre celebrates the 90th anniversary of its Reverso model with a retrospective exhibition <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>On the occasion of the ninetieth anniversary of the emblematic Reverso watch created in 1931, Jaeger-LeCoultre is setting up an exhibition, an immersive and cultural experience. Until December 24 in Paris, visitors will be able to discover the history and identity of one of the most prestigious watchmaking houses.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>The <strong>Reverso<\/strong> <strong>watch<\/strong> is an <strong>iconic<\/strong> <strong>watch<\/strong> whose history began in India in 1930. The idea of a case that could turn over was a revolutionary concept at the time, and the <strong>Reverso<\/strong> was quickly adopted by t<strong>rendsetters from all walks of life<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>It is in homage to this exceptionally long-lived <strong>icon<\/strong> that <strong>Jaeger LeCoultre<\/strong> has created &#8221;Reverso: Timeless since 1931&#8221;. More than an <strong>exhibition<\/strong>, it is a unique <strong>concept<\/strong> to be <strong>discovered<\/strong> and <strong>explored<\/strong> through an <strong>ephemeral boutique<\/strong>, with a <strong>fascinating retrospective<\/strong>, an <strong>Art Deco caf\u00e9<\/strong> and a <strong>discovery workshop<\/strong>. The ideal opportunity to explore, with the senses awakened, the cultural and creative universe of the<strong> Reverso watch<\/strong>, now a cult object of contemporary design.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_71808\" aria-describedby=\"caption-attachment-71808\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-71808\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--1024x768.jpg 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--750x563.jpg 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--300x225.jpg 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--768x576.jpg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--1536x1152.jpg 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--2048x1536.jpg 2048w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--370x278.jpg 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--800x600.jpg 800w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--20x15.jpg 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--185x139.jpg 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--740x555.jpg 740w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--400x300.jpg 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--1600x1200.jpg 1600w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/Photo-expo-luxus--64x48.jpg 64w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-71808\" class=\"wp-caption-text\">L&#8217;exposition r\u00e9trospective de la montre Reverso se d\u00e9roule dans une boutique \u00e9ph\u00e9m\u00e8re. Featured photo : Luxus+<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The exhibition is divided into four parts, each exploring a <strong>facet<\/strong> of this prestigious watch. The first part goes back to the <strong>origins<\/strong> of the <strong>Reverso<\/strong> with the help of<strong> unpublished archive documents<\/strong> from the <strong>Jaeger-LeCoultre heritage<\/strong>, which are being shown to the public for the first time. The second part looks at the Reverso from an <strong>aesthetic<\/strong> <strong>angle<\/strong>, explaining what makes it unique. The third part is devoted to all the <strong>innovation<\/strong> that has been necessary, and that is still necessary, to keep the <strong>Reverso watch<\/strong> alive. Finally, the last part of the exhibition pays tribute to <strong>Jaeger-LeCoultre&#8217;s<\/strong> <strong>engravers<\/strong>, <strong>gem setters<\/strong>, <strong>master guilloche artists<\/strong> and <strong>enamellers<\/strong>, all those little hands endowed with <strong>exceptional know-how<\/strong> and who give the Reverso watch its unique and multiple identity.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_71810\" aria-describedby=\"caption-attachment-71810\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large wp-image-71810\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-1024x768.jpg 1024w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-750x563.jpg 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-300x225.jpg 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-768x576.jpg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-1536x1152.jpg 1536w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-2048x1536.jpg 2048w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-370x278.jpg 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-800x600.jpg 800w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-20x15.jpg 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-185x139.jpg 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-740x555.jpg 740w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-400x300.jpg 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-1600x1200.jpg 1600w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/10\/2021_HIDDEN-TREASURE_SAVOIR-FAIRE_VAN-GOGH-1_1-64x48.jpg 64w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-71810\" class=\"wp-caption-text\">The exhibition also honours all those whose expertise contributes to the prestige of the Reverso watch. Featured photo : Jaeger-LeCoultre.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The exhibition &#8221;Reverso: Intemporelle de 1931&#8221; is open from Tuesday to Saturday, until 24 December 2021, at 15 rue du Faubourg Saint-Honor\u00e9 in the eighth arrondissement of Paris. Free exhibition and reservation recommended at : <a href=\"http:\/\/www.exposition-reverso.com\">www.exposition-reverso.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt; <a href=\"https:\/\/luxus-plus.com\/en\/the-rocks-exhibition-made-in-icicle\/\">THE \u201cROCKS\u201d EXHIBITION MADE IN ICICLE<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Jaeger-LeCoultre[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>On the occasion of the ninetieth anniversary of the emblematic Reverso watch created in 1931, Jaeger-LeCoultre is setting up an exhibition, an immersive and cultural experience. Until December 24, visitors will be able to discover the history and identity of one of the most prestigious watchmaking houses.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>The <strong>Reverso<\/strong> <strong>watch<\/strong> is an <strong>iconic<\/strong> <strong>watch<\/strong> whose history began in India in 1930. The idea of a case that could turn over was a revolutionary concept at the time, and the <strong>Reverso<\/strong> was quickly adopted by t<strong>rendsetters from all walks of life<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>It is in homage to this exceptionally long-lived <strong>icon<\/strong> that <strong>Jaeger LeCoultre<\/strong> has created &#8221;Reverso: Timeless since 1931&#8221;. More than an <strong>exhibition<\/strong>, it is a unique <strong>concept<\/strong> to be <strong>discovered<\/strong> and <strong>explored<\/strong> through an <strong>ephemeral boutique<\/strong>, with a <strong>fascinating retrospective<\/strong>, an <strong>Art Deco caf\u00e9<\/strong> and a <strong>discovery workshop<\/strong>. The ideal opportunity to explore, with the senses awakened, the cultural and creative universe of the<strong> Reverso watch<\/strong>, now a cult object of contemporary design.<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <strong><a href=\"https:\/\/luxus-plus.com\/mon-compte\/\">Please log in<\/a>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Jaeger-LeCoultre[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4>On the occasion of the ninetieth anniversary of the emblematic Reverso watch created in 1931, Jaeger-LeCoultre is setting up an exhibition, an immersive and cultural experience. Until December 24, visitors will be able to discover the history and identity of one of the most prestigious watchmaking houses.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>The <strong>Reverso<\/strong> <strong>watch<\/strong> is an <strong>iconic<\/strong> <strong>watch<\/strong> whose history began in India in 1930. The idea of a case that could turn over was a revolutionary concept at the time, and the <strong>Reverso<\/strong> was quickly adopted by t<strong>rendsetters from all walks of life<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>It is in homage to this exceptionally long-lived <strong>icon<\/strong> that <strong>Jaeger LeCoultre<\/strong> has created &#8221;Reverso: Timeless since 1931&#8221;. More than an <strong>exhibition<\/strong>, it is a unique <strong>concept<\/strong> to be <strong>discovered<\/strong> and <strong>explored<\/strong> through an <strong>ephemeral boutique<\/strong>, with a <strong>fascinating retrospective<\/strong>, an <strong>Art Deco caf\u00e9<\/strong> and a <strong>discovery workshop<\/strong>. The ideal opportunity to explore, with the senses awakened, the cultural and creative universe of the<strong> Reverso watch<\/strong>, now a cult object of contemporary design.<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <strong><a href=\"https:\/\/luxus-plus.com\/mon-compte\/\">Please log in<\/a>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Jaeger-LeCoultre[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] On the occasion of the ninetieth anniversary of the emblematic Reverso watch created in 1931, Jaeger-LeCoultre is setting up an exhibition, an immersive and cultural experience. Until December 24 in Paris, visitors will be able to discover the history and identity of one of the most prestigious watchmaking houses.<\/p>\n","protected":false},"author":1,"featured_media":71812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"On the occasion of the 80th ninetieth anniversary of the Reverso watch, Jaeger-LeCoultre is setting up an exhibition, an immersive and cultural experience.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Jaeger Lecoultre,Jaeger Lecoultre exhibition,Reverso Watch,Reverso Exhibition,Watch,Luxury Watch,Reverso","footnotes":""},"categories":[5189],"tags":[22432],"class_list":["post-71802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-exhibitions"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/71802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=71802"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/71802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/71812"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=71802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=71802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=71802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}