{"id":71734,"date":"2021-10-27T14:41:59","date_gmt":"2021-10-27T12:41:59","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=71734"},"modified":"2021-11-05T15:57:27","modified_gmt":"2021-11-05T14:57:27","slug":"courreges-unveils-its-new-slogan-campaign-on-instagram","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/courreges-unveils-its-new-slogan-campaign-on-instagram\/","title":{"rendered":"Courr\u00e8ges unveils its new &#8220;Slogan&#8221; campaign on Instagram"},"content":{"rendered":"<h4>On the occasion of the release of its new fragrance &#8220;Slogan&#8221;, the house Courr\u00e8ges unveiled on Instagram its new campaign.<\/h4>\n<p>&nbsp;<\/p>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>The <strong>French house Courr\u00e8ges<\/strong> has launched a new unisex fragrance <strong>Slogan<\/strong>, under the tutelage of <strong>Annick Menardot<\/strong> who worked on its creation.\u00a0<strong>Nicolas Di Felice<\/strong>, the artistic director of the brand, surrounded himself with two artists, two women who inspire him: <strong>Tess Lochanski<\/strong> for the direction of the campaign film and <strong>Carlijn Jacobs<\/strong> for the photography.<\/p>\n<p>&nbsp;<\/p>\n<p>He says about this new perfume &#8220;<em>I wanted to celebrate the living, the vibrant. To reveal this invisible and intimate space where the bodies that meet and recognize each other are nothing more than the rhythm of hearts beating in unison.<\/em>&#8221;<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CVfxa_8sS9t\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CVfxa_8sS9t\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par courr\u00e8ges (@courreges)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>The composition of Slogan is made of lively notes of fresh juniper berries, complemented by a base with a hint of musky ambrox and white musk. It is contained in a bottle designed by <strong>Andr\u00e9 Courr\u00e8ges<\/strong> himself in 1970 but its contemporary version is made of 90% recycled and reusable glass.<\/p>\n<p>&nbsp;<\/p>\n<p>To celebrate the rebirth of Courr\u00e8ges perfume, Slogan is surrounded by two new eaux de parfum, &#8220;<strong><em>seconde peau<\/em><\/strong>&#8221; and &#8220;<em><strong>C<\/strong><\/em>&#8220;, as well as the iconic &#8220;<em><strong>la fille de l&#8217;air<\/strong><\/em>&#8220;, which gets a new bottle and &#8220;<em><strong>l&#8217;empreinte<\/strong><\/em>&#8220;, a modernized version of the House&#8217;s historic fragrance.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=314&amp;href=https%3A%2F%2Fwww.facebook.com%2Fcourregesparis%2Fvideos%2F415127600101386%2F&amp;show_text=false&amp;width=560&amp;t=0\" width=\"560\" height=\"314\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Read also&gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/a-new-artistic-director-to-the-rescue-of-courreges\/\">A NEW ARTISTIC DIRECTOR TO THE RESCUE OF COURR\u00c8GES<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Courr\u00e8ges<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the occasion of the release of its new fragrance &#8220;Slogan&#8221;, the house Courr\u00e8ges unveiled on Instagram its new campaign. &nbsp;<\/p>\n","protected":false},"author":1,"featured_media":71739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"On the occasion of the release of its new fragrance &quot;Slogan&quot;, the house Courr\u00e8ges unveiled on Instagram its new campaign.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Courr\u00e8ges,fragrance,perfume,slogan,unisex,Nicolas Di Felice,campaign,film","footnotes":""},"categories":[1964,1772],"tags":[22419],"class_list":["post-71734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-luxus-en","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/71734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=71734"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/71734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/71739"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=71734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=71734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=71734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}