{"id":71335,"date":"2021-10-22T11:27:10","date_gmt":"2021-10-22T09:27:10","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=71335"},"modified":"2021-10-22T16:34:51","modified_gmt":"2021-10-22T14:34:51","slug":"prada-creates-its-virtual-muse-for-its-new-campaign-prada-candy","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/prada-creates-its-virtual-muse-for-its-new-campaign-prada-candy\/","title":{"rendered":"Prada creates its virtual muse for its new campaign Prada Candy"},"content":{"rendered":"

The Prada Candy perfume innovates by proposing a new virtual muse, inspired by the digital world.<\/h4>\n

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The new campaign for Prada Candy perfume<\/strong> is innovative and disruptive. At a time when digital is omnipresent in our lives, Prada includes it in the form of a virtual 3D muse, embodying the image of its famous fragrance.<\/p>\n

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\u00a9 Prada<\/em><\/figcaption><\/figure>\n

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Inspired by the world of TikTok<\/strong>, a series of short films was directed by Nicolas Winding Refn<\/strong> (Drive, The Neon Demon<\/em>) and captured by photographer Valentin Herfray<\/strong>. It features the Prada Candy perfume who meets a virtual muse, Candy<\/strong>. As her own reality goes haywire, she begins to perceive another, expanding her existence through the power of technology.<\/p>\n

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With his ability to challenge what we know through the art of perspective, French photographer Valentin Herfray<\/strong> pushes the boundaries of modern digital photography to expand our visual experience.<\/p>\n

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The bottle, designed by Fabien Baron<\/strong>, harbors creativity, just as joyful and free as the perfume it contains, embracing an unexpected mix of colors and finishes. A dynamic version of Prada’s signature Saffiano leather surrounds the top of the bottle with a pink band.<\/p>\n

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