<\/p>\n
The survey was conducted among three major world powers : France<\/strong>, the United States<\/strong> and China.<\/strong>\u00a076% of French respondents believe that their country best embodies luxury worldwide. Next came Italy<\/strong> with 34%, the United Arab Emirates<\/strong> with 28% and finally the United States with<\/strong> 26% controleer hier<\/a>.<\/p>\n <\/p>\n In China<\/strong>, the survey showed almost similar results, with 64% of respondents saying that France best represents<\/strong> luxury, followed by Italy with 44% and China with 30%.<\/p>\n <\/p>\n Finally, Americans put their own country<\/strong> at the top of the list with 67%, ahead of France (41%) and Italy (34%).<\/p>\n <\/p>\n Fashion<\/strong> and tailoring<\/strong> are the sectors most evocative of French luxury for the French. The Americans and the Chinese, for their part, mention perfumes<\/strong>. Jewellery<\/strong> also performed well, while the desire to buy luxury goods has become stronger<\/strong> since the health crisis for 60% of Americans, 51% of Chinese and 42% of French. There are several reasons for these latest figures : the pleasure of living a refined experience<\/strong> comes first, followed by the expression<\/strong> of a certain social status and the enhancement<\/strong> of daily life.<\/p>\n <\/p>\n Furthermore, a very large proportion of respondents, around 85%, say that luxury purchases are a good long-term investment<\/strong>. 39% of luxury goods buyers in the US end up reselling<\/strong> them, compared to 23% in China and 20% in France. The survey also notes that second-hand luxury<\/strong> is becoming increasingly important, while the Chinese are the most likely to turn to eco-friendly and responsible products<\/strong>.<\/p>\n <\/p>\n Elegance<\/strong> and romance<\/strong> are the two qualities respondents cited to describe French luxury. “Tradition<\/strong> is central to the way the French project themselves into their own culture<\/em>,” says the survey. “Creativity<\/strong> is emphasised more by both Americans and Chinese<\/em>“. Finally, 84% of those surveyed consider that made in France is a guarantee of superior quality<\/strong>. The big brands are still the symbol par excellence of French luxury.<\/p>\n <\/p>\n <\/p>\n