{"id":70941,"date":"2021-10-19T07:35:52","date_gmt":"2021-10-19T05:35:52","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=70941"},"modified":"2021-10-19T11:45:02","modified_gmt":"2021-10-19T09:45:02","slug":"hermes-expands-its-beauty-line-a-successful-strategy","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/hermes-expands-its-beauty-line-a-successful-strategy\/","title":{"rendered":"Herm\u00e8s expands its beauty line: a successful strategy? "},"content":{"rendered":"

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After a lipstick collection launched in February 2020, Herm\u00e8s is tackling the nail polish and hand care market. How does Herm\u00e8s intend to make its mark in the cosmetics sector?<\/h4>\n

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The luxury group Herm\u00e8s<\/strong>, with the success of its perfumes and clothing, is now rolling out a range dedicated to the hands with nail polish and care.<\/p>\n

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Last year, the famous leather goods house unveiled its lipstick collection<\/strong>, using the house’s codes. “A new business is the continuity of what we know how to do. We are craftsmen since the beginning, it’s been 183 years that beauty is at the heart of our concerns,<\/em>” said Pierre-Alexis Dumas<\/strong>, artistic director of Herm\u00e8s, at the presentation of the new lip products.<\/p>\n

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The house’s sales in the first half of 2021 had reached 4.2 billion euros, up 77% from 2020 at constant exchange rates. Sales for perfumes and beauty items represented 4% of overall sales, the same share as its watch business.<\/strong><\/p>\n

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An investment that pays off<\/h2>\n

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A large number of luxury brands have ventured into beauty, whether it was years ago for Chanel<\/strong> or Dior<\/strong>, or more recently for Dolce & Gabbana<\/strong> or Gucci<\/strong>.<\/p>\n

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Herm\u00e8s is no exception. We already know the range of perfumes, which is very successful with its classics like “Terre d’Herm\u00e8s<\/em><\/strong>” or more recently “Twilly<\/em><\/strong>“, dedicated to a younger audience.<\/p>\n

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Une publication partag\u00e9e par Herm\u00e8s (@hermes)<\/a><\/p>\n<\/div>\n<\/blockquote>\n