{"id":70814,"date":"2021-10-15T15:06:25","date_gmt":"2021-10-15T13:06:25","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=70814"},"modified":"2021-10-19T11:38:23","modified_gmt":"2021-10-19T09:38:23","slug":"coach-commits-to-stop-destroying-its-merchandise","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/coach-commits-to-stop-destroying-its-merchandise\/","title":{"rendered":"Coach commits to stop destroying its merchandise"},"content":{"rendered":"<h4>Following a damning video posted on TikTok, New York-based leather goods brand Coach said it would stop destroying its unsold goods.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>The video of a young TikTok influencer made the buzz. It is <strong>Anna Sacks<\/strong>, under the name <strong>@thetrashwalker<\/strong>. She reveals bags from the American brand <strong>Coach<\/strong>, all slashed and unusable. &#8220;<em>I&#8217;m so excited to show you all the Coach bags I bought from @dumpsterdivingmama,<\/em>&#8221; she said in her video, which now has over 580,000 likes and <strong>2.5 million views<\/strong>. &#8220;<em>As you can see, they are all slashed, which is Coach&#8217;s policy.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>She blames the brand for directing employees to deliberately make products unusable as part of a tax loophole that allows them to deduct merchandise as accidentally destroyed.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@thetrashwalker\/video\/7016830633045478662\" data-video-id=\"7016830633045478662\">\n<section><a title=\"@thetrashwalker\" href=\"https:\/\/www.tiktok.com\/@thetrashwalker\" target=\"_blank\" rel=\"noopener\">@thetrashwalker<\/a><a title=\"coach\" href=\"https:\/\/www.tiktok.com\/tag\/coach\" target=\"_blank\" rel=\"noopener\">##coach<\/a> <a title=\"donatedontdump\" href=\"https:\/\/www.tiktok.com\/tag\/donatedontdump\" target=\"_blank\" rel=\"noopener\">##donatedontdump<\/a> <a title=\"retailmademe\" href=\"https:\/\/www.tiktok.com\/tag\/retailmademe\" target=\"_blank\" rel=\"noopener\">##retailmademe<\/a> <a title=\"dumpsterdiving\" href=\"https:\/\/www.tiktok.com\/tag\/dumpsterdiving\" target=\"_blank\" rel=\"noopener\">##dumpsterdiving<\/a> <a title=\"shopping\" href=\"https:\/\/www.tiktok.com\/tag\/shopping\" target=\"_blank\" rel=\"noopener\">##shopping<\/a> <a title=\"climatechange\" href=\"https:\/\/www.tiktok.com\/tag\/climatechange\" target=\"_blank\" rel=\"noopener\">##climatechange<\/a> <a title=\"haul\" href=\"https:\/\/www.tiktok.com\/tag\/haul\" target=\"_blank\" rel=\"noopener\">##haul<\/a> <a title=\"free\" href=\"https:\/\/www.tiktok.com\/tag\/free\" target=\"_blank\" rel=\"noopener\">##free<\/a> <a title=\"eco\" href=\"https:\/\/www.tiktok.com\/tag\/eco\" target=\"_blank\" rel=\"noopener\">##eco<\/a> <a title=\"recycle\" href=\"https:\/\/www.tiktok.com\/tag\/recycle\" target=\"_blank\" rel=\"noopener\">##recycle<\/a> <a title=\"donate\" href=\"https:\/\/www.tiktok.com\/tag\/donate\" target=\"_blank\" rel=\"noopener\">##donate<\/a> <a title=\"nyc\" href=\"https:\/\/www.tiktok.com\/tag\/nyc\" target=\"_blank\" rel=\"noopener\">##nyc<\/a> <a title=\"thrift\" href=\"https:\/\/www.tiktok.com\/tag\/thrift\" target=\"_blank\" rel=\"noopener\">##thrift<\/a> <a title=\"repair\" href=\"https:\/\/www.tiktok.com\/tag\/repair\" target=\"_blank\" rel=\"noopener\">##repair<\/a> <a title=\"fashion\" href=\"https:\/\/www.tiktok.com\/tag\/fashion\" target=\"_blank\" rel=\"noopener\">##fashion<\/a> <a title=\"style\" href=\"https:\/\/www.tiktok.com\/tag\/style\" target=\"_blank\" rel=\"noopener\">##style<\/a><a title=\"\u266c Waltz of the Flowers - The Nutcracker - Pyotr Ilyich Tchaikovsky\" href=\"https:\/\/www.tiktok.com\/music\/Waltz-of-the-Flowers-The-Nutcracker-6816664908269094914\" target=\"_blank\" rel=\"noopener\">\u266c Waltz of the Flowers &#8211; The Nutcracker &#8211; Pyotr Ilyich Tchaikovsky<\/a><\/section>\n<\/blockquote>\n<p><script src=\"https:\/\/www.tiktok.com\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Without referring to the young woman&#8217;s video, Coach announced in an Instagram post that it would stop destroying &#8220;<em>damaged or unsaleable goods<\/em>&#8221; as part of its commitment to &#8220;<em>lead with purpose and embrace our responsibility as a global fashion brand.<\/em>&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>At a time when luxury brands need to be transparent with consumers and consumers are increasingly looking at the traceability and eco-responsibility of the products they buy, this buzz is bad PR for the brand.<\/p>\n<p>&nbsp;<\/p>\n<p>However, Anna Sacks has committed to give Coach a chance to prove its good faith and <strong>repair the merchandise under its one-year warranty program.<\/strong> To be continued!<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CU6FY_DgZft\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CU6FY_DgZft\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Coach (@coach)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/coach-publishes-its-results-and-optimistic-forecasts\/\">COACH PUBLISHES ITS RESULTS AND OPTIMISTIC FORECASTS<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Coach<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following a damning video posted on TikTok, New York-based leather goods brand Coach said it would stop destroying its unsold goods.<\/p>\n","protected":false},"author":1,"featured_media":70818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Following a damning video posted on TikTok, New York-based leather goods brand Coach said it would stop destroying its unsold goods.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"coach,tik-tok,anna sacks,bad buzz,video,unsold goods,leather goods,luxury brand","footnotes":""},"categories":[1965],"tags":[],"class_list":["post-70814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csr"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/70814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=70814"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/70814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/70818"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=70814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=70814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=70814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}