{"id":69548,"date":"2021-10-01T14:32:15","date_gmt":"2021-10-01T12:32:15","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=69548"},"modified":"2023-04-06T17:21:48","modified_gmt":"2023-04-06T15:21:48","slug":"swatch-official-partner-of-the-dubai-world-expo","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/swatch-official-partner-of-the-dubai-world-expo\/","title":{"rendered":"Swatch, official partner of the Dubai World Expo"},"content":{"rendered":"
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The World Expo in Dubai kicked off yesterday with great fanfare and this year welcomed Swatch as the official timekeeper.
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After a grand opening by the young crown prince of Dubai, Sheikh Hamdan bin Mohammed<\/strong> yesterday, the World Expo opens its doors today, October 1, 2021. On the outskirts of Dubai and in the middle of the desert, the exhibition aims to welcome 25 million visitors<\/strong> from around the world over 6 months. It promises to unveil architectural wonders and technological innovations in its many pavilions.<\/p>\n

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Swatch, the official timekeeper of the exhibition<\/strong>, will be present in four boutiques located in the Welcome Plaza<\/strong> and in the Opportunity, Mobility and Sustainability<\/strong> sectors. Over the past 34 years, Swatch has been the official partner of 6 World Fairs<\/strong>, including the Swiss World Fair in 2002 and the Chinese World Fair in 2010.<\/p>\n

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Swatch Ltd<\/em><\/figcaption><\/figure>\n

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The Welcome Plaza<\/strong> features the main store, covering more than<\/strong> 80 square meters<\/strong>, with a demonstration of the brand’s old and new models. The “Swatch X You<\/strong>” concept, which allows visitors to design and print their own watch, will also be on display for the first time.<\/p>\n

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The Mobility<\/strong> Boutique will offer visitors the opportunity to virtually explore the Swatch Art Peace Hotel in Shanghai<\/strong>. The Opportunity<\/strong> Boutique will feature regularly changing works by local artists on its fa\u00e7ade. Finally, the Sustainability<\/strong> boutique will offer visitors the chance to discover innovative watchmaking materials.<\/p>\n

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With its Swatch Calling<\/strong> initiative, the brand is inviting emerging artists from each nation to create a canvas to highlight the culture of their country. On their national day, the Swatch X You personalization platform will feature the work of the country concerned.<\/p>\n

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Swatch Al-hob<\/em><\/figcaption><\/figure>\n

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On the occasion of the exhibition, Swatch is unveiling special editions. 9 new Swatch models<\/strong> will be presented as well as two new Flik Flak models. This official collection includes Al hob (love in Arabic), Al-Azeema (resolution) and Al-Tasamoh (tolerance).<\/p>\n

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Read Also > SOARING OF WATCH EXPORTS: RICHEMONT AND SWATCH EXPLODE ON THE STOCK MARKET<\/a><\/p>\n

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Featured Photo : \u00a9 Guiseppe Cacace<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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