"},"content":{"rendered":"[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text]<\/p>\n
<\/p>\n
<\/p>\n
Named simply “Est\u00e9e Lauder Luxury Fragrance Collection<\/strong>,” the brand is entering the world of luxury fragrances with a new collection, ranging from $95 to $190 for 40 and 100 milliliters of elixir respectively.<\/p>\n <\/p>\n St\u00e9phane de La Faverie, president of the Est\u00e9e Lauder Group<\/strong>, says: “We are witnessing what I would call an inversion of the pyramid, with a rapid acceleration of luxury and niche fragrances. While prestige is still the largest category, the one with the most growth is certainly luxury.<\/em>”<\/p>\n <\/p>\n “This has been part of the brand’s DNA for many, many years, and I see this luxury collection as a natural evolution for us,<\/em>” he added.\u00a0“With the collection fragrances, they allow us to target different consumers in different parts of the world<\/em>.”<\/p>\n <\/p>\n The brand is also introducing a proprietary technology known as ScentCapture Fragrance Extenders<\/strong>, which allows the fragrance to last for 12 hours on the skin. The group is looking to create a connection with the consumer through the five senses, as well as the emotional effects elicited by the fragrance. Emotion<\/strong> will be at the heart of their tactics, especially in-store where the brand plans to use artificial intelligence to help choose the right fragrance.<\/p>\n <\/p>\n Of note, the Est\u00e9e Lauder Group has turned to sustainable packaging with a partnership with Roctool, the leader in molding technology with heating and cooling. The goal is to help develop sustainable prestige packaging with a process that tends toward a simpler and more responsible approach. It avoids rejects and reduces waste by 10 to 15% during the manufacturing phase<\/strong>, while guaranteeing a superior quality of the material.<\/p>\n <\/p>\n <\/p>\n Read also >\u00a0FERRARI, HUGO BOSS, EST\u00c9E LAUDER : CONVINCING RESULTS<\/a><\/p>\n <\/p>\n Featured photo : \u00a9 Est\u00e9e Lauder[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]<\/p>\n <\/p>\n <\/p>\n Named simply “Est\u00e9e Lauder Luxury Fragrance Collection<\/strong>,” the brand is entering the world of luxury fragrances with a new collection, ranging from $95 to $190 for 40 and 100 milliliters of elixir respectively.<\/p>\n <\/p>\n St\u00e9phane de La Faverie, president of the Est\u00e9e Lauder Group<\/strong>, says: “We are witnessing what I would call an inversion of the pyramid, with a rapid acceleration of luxury and niche fragrances. While prestige is still the largest category, the one with the most growth is certainly luxury.<\/em>”<\/p>\n <\/p>\n [ \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5<\/a>…][\/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…<\/p>\n<\/h4>\n
<\/h4>\n
The cosmetics, make-up and perfume house is relaunching its luxury fragrances with its 8 new perfumes.<\/h4>\n
<\/h4>\n