{"id":68998,"date":"2021-09-24T12:57:19","date_gmt":"2021-09-24T10:57:19","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=68998"},"modified":"2021-09-24T15:35:37","modified_gmt":"2021-09-24T13:35:37","slug":"the-rebirth-of-sonia-rykiel-bought-by-g-iii","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/the-rebirth-of-sonia-rykiel-bought-by-g-iii\/","title":{"rendered":"The rebirth of Sonia Rykiel, bought by G-III"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h4>Two years after its rescue, the fashion house Sonia Rykiel will be bought by the American group G-III, listed on Wall Street.<\/h4>\n<h4><!--more--><\/h4>\n<p>&nbsp;<\/p>\n<p>It is in a statement of the brand that we learn that <strong>Sonia Rykiel<\/strong> will be acquired by the <strong>American group G-III,<\/strong> which owns among others the brands <strong>DKNY, Calvin Klein or Tommy Hilfiger.<\/strong> &#8220;<em>A new step in the rebirth<\/em>&#8221; says the firm.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">SONIA RYKIEL ANNOUNCES THE SIGNATURE OF A PURCHASE AGREEMENT WITH THE G-III GROUP TO ACCELERATE ITS DEVELOPMENT <a href=\"https:\/\/t.co\/yNB3xpPQhL\">pic.twitter.com\/yNB3xpPQhL<\/a><\/p>\n<p>\u2014 Sonia Rykiel (@soniarykiel) <a href=\"https:\/\/twitter.com\/soniarykiel\/status\/1441007659768025089?ref_src=twsrc%5Etfw\">September 23, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>The buyout agreement is expected to be finalized by <strong>the end of October 2021<\/strong>, with no figures mentioned at this time.<\/p>\n<p>&nbsp;<\/p>\n<p>In December 2019, it was <strong>Eric and Micha\u00ebl Dayan<\/strong>, (co-founders of the e-commerce site Showroompriv\u00e9) with their brother <strong>David Dayan and Thierry Petit<\/strong>, who had taken over the brand, which had been placed in receivership six months earlier.<\/p>\n<p>&nbsp;<\/p>\n<p>The two brothers had then bet on digital via an increased presence on social networks and the <strong>launch of a new e-commerce site for the brand in October 2020<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;<em>Eighteen months after (&#8230;) the success of their digital relaunch project, this transaction marks a new stage in the rebirth of Sonia Rykiel,&#8221; said the brand in its statement, referring to objectives of &#8220;international deployment and a reconquest of distribution networks<\/em>.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Dayan brothers<\/strong> welcomed the agreement, saying that &#8220;<em>the time had come to entrust this iconic brand to a player capable of operating a change of scale.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>G-III CEO Morris Goldfarb<\/strong> announced, &#8220;We are extremely pleased to acquire the Sonia Rykiel brand, which allows us to further expand in the luxury sector.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>Prior to the final agreement, Sonia Rykiel will present its next collection at Paris Fashion Week. The G-III group expects to have <strong>sales of $2.7 billion<\/strong> and net income of up to $165 million for its current fiscal year.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/dayan-brothers-complete-acquisition-of-sonia-rykiel-french-fashion-house\/\">DAYAN BROTHERS COMPLETE ACQUISITION OF SONIA RYKIEL FRENCH FASHION HOUSE<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Sonia Rykiel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Two years after its rescue, the fashion house Sonia Rykiel will be bought by the American group G-III, listed on Wall Street.<\/p>\n","protected":false},"author":1,"featured_media":69003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Two years after its rescue, the fashion house Sonia Rykiel will be bought by the American group G-III, listed on Wall Street.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Sonia Rykiel,fashion house,luxury,fashion show,G-III group,Dayan Brithers,showroom priv\u00e9,digital","footnotes":""},"categories":[1964,1772],"tags":[22419],"class_list":["post-68998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","category-luxus-en","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/68998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=68998"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/68998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/69003"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=68998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=68998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=68998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}