{"id":67987,"date":"2021-09-15T07:00:32","date_gmt":"2021-09-15T05:00:32","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=67987"},"modified":"2021-09-15T08:30:20","modified_gmt":"2021-09-15T06:30:20","slug":"monnier-freres-in-search-of-european-leadership-in-fashion-tech","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/monnier-freres-in-search-of-european-leadership-in-fashion-tech\/","title":{"rendered":"Monnier Fr\u00e8res wants to become the European leader in Fashion Tech <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>Monnier Fr\u00e8res reveals its new visual identity and its ambitions to become the European leader in Fashion Tech.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>&#8220;Made in Tech, made in Paris, made in Fashion&#8221;<\/strong><\/em> is the slogan of the <strong>new visual identity of Monnier Fr\u00e8res<\/strong>, (an e-commerce site that brings together nearly 90 luxury brands, established in Europe, North America and Asia). In order to mark its<strong> vision in terms of technology<\/strong> and its ambition both in France and in Europe, this change is also accompanied by a new logo and a<strong> redesign of its platform<\/strong> to meet the new expectations of digital consumers.<\/p>\n<p>&nbsp;<\/p>\n<p>After having been a forerunner in<strong> introducing live shopping and the avatar in France<\/strong>, the Group is enriching its offer and entering the virtual fashion world.<\/p>\n<p>&nbsp;<\/p>\n<p>Based on blockchain technologies, Monnier Fr\u00e8res offers <strong>a collection of digital clothing and accessories (NFT)<\/strong>, designed by 8 designers, downloadable through its platform.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/FaQ8zlew3Qg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>At the same time, Monnier Fr\u00e8res unveils its Fall\/Winter 2021 campaign, <em><strong>&#8220;Beyond Exploration&#8221;<\/strong><\/em>. Inspired by video games and exploration, at the crossroads between real and virtual, it draws consumers into its game and reaffirms its unique positioning.<\/p>\n<p>&nbsp;<\/p>\n<p><em>&#8220;By 2026, Millenials and Generation Z will represent 61% of the luxury market, so it&#8217;s essential to build tailored journeys and engage them in meaningful interactions. We want to support brands in this transformation and allow them to rely on an agile and innovative player capable of integrating the coming upheavals while exploiting new fluid and innovative customer journeys,&#8221;<\/em> comments <strong>Diaa Elyaacoubi, CEO of Monnier Fr\u00e8re<\/strong>s.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/luxury-the-ecommerce-war-intensifies\/\">LUXURY GOODS: THE E-COMMERCE WAR INTENSIFIES<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Monnier Fr\u00e8res[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>Monnier Fr\u00e8res reveals its new visual identity and its ambitions to become the European leader in Fashion Tech.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>&#8220;Made in Tech, made in Paris, made in Fashion&#8221;<\/strong><\/em> is the slogan of the <strong>new visual identity of Monnier Fr\u00e8res<\/strong>, (an e-commerce site that brings together nearly 90 luxury brands, established in Europe, North America and Asia). In order to mark its<strong> vision in terms of technology<\/strong> and its ambition both in France and in Europe, this change is also accompanied by a new logo and a<strong> redesign of its platform<\/strong> to meet the new expectations of digital consumers.<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <strong><a href=\"https:\/\/luxus-plus.com\/mon-compte\/\">Please log in<\/a>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Monnier Fr\u00e8res[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>Monnier Fr\u00e8res reveals its new visual identity and its ambitions to become the European leader in Fashion Tech.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>&#8220;Made in Tech, made in Paris, made in Fashion&#8221;<\/strong><\/em> is the slogan of the <strong>new visual identity of Monnier Fr\u00e8res<\/strong>, (an e-commerce site that brings together nearly 90 luxury brands, established in Europe, North America and Asia). In order to mark its<strong> vision in terms of technology<\/strong> and its ambition both in France and in Europe, this change is also accompanied by a new logo and a<strong> redesign of its platform<\/strong> to meet the new expectations of digital consumers.<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <strong><a href=\"https:\/\/luxus-plus.com\/mon-compte\/\">Please log in<\/a>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Monnier Fr\u00e8res[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] Monnier Fr\u00e8res reveals its new visual identity and its ambitions to become the European leader in Fashion Tech.<\/p>\n","protected":false},"author":1,"featured_media":67992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Monnier Fr\u00e8res reveals its new visual identity and its ambitions to become the European leader in Fashion Tech.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Monnier Fr\u00e8res,E-commerce,fashion,retailer,luxury,fashiontech,beyondexploration","footnotes":""},"categories":[1,5868],"tags":[],"class_list":["post-67987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxus-fr","category-retail"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/67987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=67987"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/67987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/67992"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=67987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=67987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=67987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}