{"id":67959,"date":"2021-09-14T16:10:42","date_gmt":"2021-09-14T14:10:42","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=67959"},"modified":"2025-02-03T11:12:18","modified_gmt":"2025-02-03T10:12:18","slug":"about-love-the-new-campaign-of-tiffany-co-starring-beyonce-and-jay-z","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/about-love-the-new-campaign-of-tiffany-co-starring-beyonce-and-jay-z\/","title":{"rendered":"Tiffany &#038; Co: the &#8220;About Love&#8221; campaign with Beyonc\u00e9 and Jay-Z in video"},"content":{"rendered":"<h4>Tiffany &amp; Co presents today the film of its brand new campaign &#8220;About Love&#8221; featuring the couple Beyonc\u00e9 and Jay-Z.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>&#8220;Moon River&#8221;<\/strong><\/em> the song made famous by <strong>Breakfast at Tiffany&#8217;s<\/strong> and performed by Audrey Hepburn is covered by Beyonc\u00e9 in this campaign, <strong>captured by Jay-Z with a super 8 camera<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>In the campaign film, Beyonc\u00e9 is seen wearing an assortment of incredibly rich diamond pieces, including the <strong>Tiffany diamond<\/strong>. The latter is considered one of the most important gemstones discovered in the 19th century and symbolizes <strong>the brand&#8217;s rich historical heritage.<\/strong> Icons of the house, such as the <strong>Jean Schlumberger designs and the Tiffany T collection<\/strong>, also appears in the film.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>JAY-Z<\/strong> wears the legendary <strong>Bird on a Rock brooch by Jean Schlumberger<\/strong> (known for dressing the high society elite in the 1960s and 1970s). It has been reimagined as a pair of cufflinks by the house&#8217;s artisans.<\/p>\n<p>&nbsp;<\/p>\n<p>The setting for the film is none other than <strong>The Orum House<\/strong> in Los Angeles, where nostalgic flashbacks intermingle with cinematic and dreamlike images. Chosen by the couple and designed by architect Zoltan Pali, the three-story, 18,800-square-foot house floats above the surrounding Bel Air landscape.<\/p>\n<p>&nbsp;<\/p>\n<p>The campaign, a collaboration between the couple and Tiffany &amp; Co, presents a raw film, capturing their indescribable chemistry through stolen moments of intimacy. <strong>Between nostalgia and reunion<\/strong>, a bond that has transcended space and time for nearly 20 years.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ZOXO1Cyu1WY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>As part of the House&#8217;s collaboration with the Carters, Tiffany &amp; Co. has partnered with <strong>BeyGOOD<\/strong> and the <strong>Shawn Carter Foundation<\/strong> to create the Tiffany &amp; Co. &#8220;<strong><em>About Love Scholarship Program<\/em><\/strong>.&#8221; The scholarship will be awarded to five small private schools, as well as several public schools.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/tiffany-and-co-collaborates-with-daniel-arsham-to-revisit-its-famous-blue-box\/\">TIFFANY AND CO COLLABORATES WITH DANIEL ARSHAM TO REVISIT ITS FAMOUS BLUE BOX<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Tiffany &amp; Co<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiffany &amp; Co presents today the film of its brand new campaign &#8220;About Love&#8221; featuring the couple Beyonc\u00e9 and Jay-Z.<\/p>\n","protected":false},"author":1,"featured_media":67966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Tiffany & Co presents today the film of its brand new campaign \"About Love\" featuring the couple Beyonc\u00e9 and Jay-Z.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"About love,Tiffany&Co,Beyonc\u00e9,Jay-Z,Carter,Beygood,Breakfast at Tiffanys,pierre precieuse,jewelery,campaign","footnotes":""},"categories":[1964],"tags":[24470,23296,24004,23832,22419],"class_list":["post-67959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-strategy","tag-communication-et-marketing","tag-culture-en","tag-etats-unis-en","tag-music","tag-news-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/67959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=67959"}],"version-history":[{"count":0,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/67959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/67966"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=67959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=67959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=67959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}