{"id":67790,"date":"2021-09-13T06:00:21","date_gmt":"2021-09-13T04:00:21","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=67790"},"modified":"2021-09-13T15:58:52","modified_gmt":"2021-09-13T13:58:52","slug":"for-guerlain-the-fiac-is-an-opportunity-to-put-the-materiality-of-the-work-in-the-spotlight","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/for-guerlain-the-fiac-is-an-opportunity-to-put-the-materiality-of-the-work-in-the-spotlight\/","title":{"rendered":"For Guerlain, the Fiac is an opportunity to put the materiality of the work in the spotlight"},"content":{"rendered":"<h4>Guerlain is back with its 14th contemporary art exhibition, as part of the Parcours Priv\u00e9 at FIAC. The brand will highlight the materiality of the work with the theme: &#8220;When matter becomes art&#8221;. This exhibition will be held from 21 October to 14 November 2021.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Caroline Messensee<\/strong>, an art historian and graduate of the University of Vienna, has been curating the <strong>annual exhibition at the Maison Guerlain<\/strong> for many years and will therefore be in charge of this exhibition.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5773\" aria-describedby=\"caption-attachment-5773\" style=\"width: 789px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5773\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/sites\/2\/2021\/09\/EGhoLMbQ-scaled.jpeg\" alt=\"\" width=\"789\" height=\"526\" \/><figcaption id=\"caption-attachment-5773\" class=\"wp-caption-text\">\u00a9 DR<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Through these exhibitions, <strong>Guerlain<\/strong><em> &#8220;encourages new forms of avant-garde and artistic innovation and this year invites the public to a new exhibition that explores the question of materiality in art.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>In this exhibition, the raw material &#8211; <strong>the medium<\/strong>, natural, organic, mineral, artificial, industrial and digital &#8211; will be on show, as it is transformed, diverted and sublimated.<\/p>\n<p>&nbsp;<\/p>\n<p>The material will not be limited to the physical but also to the virtual. Indeed, it will bring together <strong>sculptural works, paintings, photographs, installations and NFT certified digital works<\/strong>. These digital works will be sold within the framework of the <strong>GoodPlanet Foundation<\/strong>, presided over by the French photographer, reporter and environmentalist, <strong>Yann Arthus-Bertrand<\/strong>. The GoodPlanet Foundation works for <strong>awareness-raising and field programmes in favour of ecology and living together.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The profits will be used to finance <strong>the creation of a laboratory garden for regenerative agricultur<\/strong>e and a<strong> 28-hectare reserve of integral biodiversity in Les Mesnuls<\/strong>, the original Guerlain village.<\/p>\n<p>&nbsp;<\/p>\n<p>With the theme of the exhibition <em>&#8220;When matter becomes art&#8221;<\/em>, <strong>Guerlain<\/strong> asserts the inseparable link between art and nature. <em>&#8220;The House is reaffirming the extent to which its art as a perfumer is consubstantial with nature as an essential and fragile source and ecosystem. For nearly two centuries, Guerlain&#8217;s creative audacity has been based on unique know-how, an unwavering commitment to the sublime quality of raw materials, and a constant desire to innovate, resolutely respecting sustainable balances.&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>For the exhibition, <strong>Caroline Messensee<\/strong> has invited <strong>21 international artists, both established and emerging<\/strong> on the contemporary scene.<\/p>\n<p>&nbsp;<\/p>\n<h2>Outstanding artists<\/h2>\n<p>&nbsp;<\/p>\n<p>Born into an underprivileged family in S\u00e3o Paulo, the artist <strong>Vik Muniz<\/strong> discovered works of art in the books he borrowed from a library. Now living in New York, he works with his passion. Using everyday materials such as chocolate, diamonds and modelling clay, he is able to transform any material into a medium. According to him, <em>&#8220;vision is above all a form of intelligence and recognition or identification a kind of comfort&#8221;.<\/em><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5763\" aria-describedby=\"caption-attachment-5763\" style=\"width: 612px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5763\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/sites\/2\/2021\/09\/4mayTkIw-scaled.jpeg\" alt=\"\" width=\"612\" height=\"900\" \/><figcaption id=\"caption-attachment-5763\" class=\"wp-caption-text\">\u00a9 Vik Muniz, ADAGP, Paris, 2021<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Born in Pahaou in the Republic of Benin, <strong>Calixte Dakpogan<\/strong> creates works composed of metal elements, initially recovered, then welded and assembled to give life to anthropomorphic figures. Calixte Dakpogan underlines that <em>&#8220;All my sculptures speak as much about my country Benin, my culture, my environment, my beliefs as about my vision of the world&#8221;.<\/em><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5767\" aria-describedby=\"caption-attachment-5767\" style=\"width: 635px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5767\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/sites\/2\/2021\/09\/Hatj49_A-scaled.jpeg\" alt=\"\" width=\"635\" height=\"847\" \/><figcaption id=\"caption-attachment-5767\" class=\"wp-caption-text\">\u00a9 Calixte Dakpogan<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>C\u00e9line Cl\u00e9ron<\/strong>, known for her work<strong> &#8220;La R\u00e9gente&#8221;<\/strong>, discovered in a dictionary the polysemy of the word &#8220;beehive&#8221;, meaning the habitat of the bee like the lace collar of the Renaissance period. C\u00e9line Cl\u00e9ron therefore entrusted the bees inside the hive with the ruff. In<strong> 2006<\/strong>, the sculpture emerged from the hive impregnated with wax and honey.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5771\" aria-describedby=\"caption-attachment-5771\" style=\"width: 774px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5771\" src=\"https:\/\/magazine.luxus-plus.com\/wp-content\/uploads\/sites\/2\/2021\/09\/kIo16N_A.jpeg\" alt=\"\" width=\"774\" height=\"516\" \/><figcaption id=\"caption-attachment-5771\" class=\"wp-caption-text\">\u00a9 C\u00e9line Cl\u00e9ron<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The next cultural event <strong>&#8220;When Matter Becomes Art&#8221;<\/strong> will take place at the <strong>Maison Guerlain<\/strong> at <strong>68, Champs-\u00c9lys\u00e9es Paris<\/strong>, from <strong>21 October to 14 November 2021.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>This exhibition will be open from<strong> Monday to Saturday from 11am to 12pm<\/strong> and on <strong>Sunday from 12pm to 7pm<\/strong>. Entrance to this exhibition at the Maison Guerlain is <strong>free<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/magazine.luxus-plus.com\/automobile-return-on-the-private-show-concours-delegance-2021\/?lang=en\">AUTOMOBILE: RETURN ON THE PRIVATE SHOW CONCOURS D\u2019ELEGANCE 2021<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo : \u00a9 Constance Valero<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guerlain is back with its 14th contemporary art exhibition, as part of the Parcours Priv\u00e9 at FIAC. The brand will highlight the materiality of the work with the theme: &#8220;When matter becomes art&#8221;. This exhibition will be held from 21 October to 14 November 2021.<\/p>\n","protected":false},"author":1,"featured_media":67793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"Guerlain is back with its 14th contemporary art exhibition, as part of the Parcours Priv\u00e9 at FIAC. 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