{"id":67755,"date":"2021-09-10T15:00:46","date_gmt":"2021-09-10T13:00:46","guid":{"rendered":"https:\/\/test2023.luxus-plus.com\/?p=67755"},"modified":"2021-09-13T16:57:47","modified_gmt":"2021-09-13T14:57:47","slug":"geneva-watch-days-what-are-the-highlights-of-this-edition","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/geneva-watch-days-what-are-the-highlights-of-this-edition\/","title":{"rendered":"Geneva Watch Days: what are the highlights of this edition? <img class=paid src=\/paid.png>"},"content":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text]<\/p>\n<h4>The second edition of the Geneva Watch Days was held from August 30 to September 3, 2021 and brought together some 25 prestigious houses. Here is a look back at this major event in the watchmaking world.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>With <strong>350 retailers and more than 300 journalists<\/strong>, a strong increase compared to the 2020 edition, the Geneva Watch Days have largely confirmed the interest dedicated to the watchmaking community. <strong>The Geneva Watch Days<\/strong> will return in September 2022 and are open to brands wishing to be represented.<\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>increase in attendance<\/strong> was accompanied by the opening of the <strong>Pavilion installed on the Rotonde du Mont-Blanc<\/strong> to the Geneva population, which could attend various thematic animations and discover the creations of the participating brands. Those brands have confirmed their participation and the possible expansion of the operation for next year.<\/p>\n<p>&nbsp;<\/p>\n<p>This event was also an opportunity for the brands to unveil their new watches:<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Doxa<\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_67764\" aria-describedby=\"caption-attachment-67764\" style=\"width: 377px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-67764\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-939x1024.jpg\" alt=\"\" width=\"377\" height=\"411\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-939x1024.jpg 939w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-750x818.jpg 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-275x300.jpg 275w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-768x837.jpg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-1409x1536.jpg 1409w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-1879x2048.jpg 1879w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-370x403.jpg 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-800x872.jpg 800w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-185x202.jpg 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-740x807.jpg 740w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-20x22.jpg 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-400x436.jpg 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-1600x1744.jpg 1600w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33-44x48.jpg 44w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/DOXA_SUB_600T_861_50_231_33.jpg 2000w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><figcaption id=\"caption-attachment-67764\" class=\"wp-caption-text\">Doxa -SUB 600T \u2018Pacific\u2019 limited edition<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>DOXA<\/strong> was founded in 1889 by Georges Ducommun. In the late 1960s, the brand focused on diving watches and launched the revolutionary SUB concept, considered the first professional diving watch truly adapted to the general public. 40 years later, it is reinterpreted for the first time in brushed titanium, and inaugurates a new blue reminiscent of the Pacific Ocean.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Bianchet<\/h3>\n<figure id=\"attachment_67766\" aria-describedby=\"caption-attachment-67766\" style=\"width: 368px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-67766\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-724x1024.jpg\" alt=\"\" width=\"368\" height=\"520\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-724x1024.jpg 724w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-750x1061.jpg 750w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-212x300.jpg 212w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-768x1086.jpg 768w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-1086x1536.jpg 1086w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-1448x2048.jpg 1448w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-370x523.jpg 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-800x1132.jpg 800w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-185x262.jpg 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-740x1047.jpg 740w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-20x28.jpg 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-400x566.jpg 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-1600x2263.jpg 1600w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-34x48.jpg 34w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/Bianchet-Tourbillon-B1.618-Openwork-Titanium-scaled.jpg 1810w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><figcaption id=\"caption-attachment-67766\" class=\"wp-caption-text\">Bianchet Tourbillon B1.618 Openwork Titanium<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>A newcomer to the world of complication watches, <strong>Bianchet<\/strong> is a creative contemporary Swiss watch brand based on the modern reinterpretation of the Golden Number &#8211; 1.618 &#8211; in the world of fine watchmaking. <strong>The B1.618 Openwork Tourbillon<\/strong> has a tonneau shape. Seen from the side, its line is curved, as is its back. The superimposition of these two curves, that of the through colored joint, the thickness of the bezel and the play of height are also guided by the <strong>Fibonacci sequence.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Bulgari<\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_67768\" aria-describedby=\"caption-attachment-67768\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-67769\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/640x430_1.jpg\" alt=\"\" width=\"500\" height=\"336\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/640x430_1.jpg 655w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/640x430_1-300x202.jpg 300w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/640x430_1-370x249.jpg 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/640x430_1-20x13.jpg 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/640x430_1-185x124.jpg 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/640x430_1-400x269.jpg 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/640x430_1-71x48.jpg 71w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-67768\" class=\"wp-caption-text\">Octo Roma World Timer &#8211; Bulgari<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>Bulgari<\/strong> has introduced its new <strong>Octo Roma WorldTimer<\/strong>, inspired by the world of travel. Designed for globetrotters, this new watch allows instant reading of the time in 24 cities, that is 24 time zones.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Maurice Lacroix<\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_67771\" aria-describedby=\"caption-attachment-67771\" style=\"width: 320px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-67772\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/ai6038_dlb01_330_4.jpg\" alt=\"\" width=\"320\" height=\"427\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/ai6038_dlb01_330_4.jpg 568w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/ai6038_dlb01_330_4-225x300.jpg 225w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/ai6038_dlb01_330_4-370x494.jpg 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/ai6038_dlb01_330_4-185x247.jpg 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/ai6038_dlb01_330_4-20x27.jpg 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/ai6038_dlb01_330_4-400x534.jpg 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/ai6038_dlb01_330_4-36x48.jpg 36w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><figcaption id=\"caption-attachment-67771\" class=\"wp-caption-text\">Aikon Automatic Chronograph Sprint &#8211; Maurice Lacroix<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>The <strong>AIKON Automatic Chronograph Sprint<\/strong> from <strong>Maurice Lacroix<\/strong> plays with color and texture, giving it a visual identity that is distinct from other models in the collection. The faceted hour and minute hands are coated with Super-LumiNova for optimal readability in the dark.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Charles Girardier<\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_67774\" aria-describedby=\"caption-attachment-67774\" style=\"width: 338px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-67775\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/watch_lady_01.png\" alt=\"\" width=\"338\" height=\"450\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/watch_lady_01.png 588w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/watch_lady_01-225x300.png 225w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/watch_lady_01-370x493.png 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/watch_lady_01-185x246.png 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/watch_lady_01-20x27.png 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/watch_lady_01-400x533.png 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/watch_lady_01-36x48.png 36w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><figcaption id=\"caption-attachment-67774\" class=\"wp-caption-text\">Watch Dame 37 mm Fleur de Sel with Vert de Gris dial &#8211; Charles Girardier<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>Charles Girardier<\/strong> presented for the first time the Dame 37 mm Fleur de Sel model with Vert de Gris dial outside his showroom. It contains a flying tourbillon and a complication exclusive to the brand &#8220;mysterious signature&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Alpina<\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_67776\" aria-describedby=\"caption-attachment-67776\" style=\"width: 267px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-67777\" src=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/AL-372NB4S6_Front_Web_600x.jpg\" alt=\"\" width=\"267\" height=\"379\" srcset=\"https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/AL-372NB4S6_Front_Web_600x.jpg 600w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/AL-372NB4S6_Front_Web_600x-212x300.jpg 212w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/AL-372NB4S6_Front_Web_600x-370x524.jpg 370w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/AL-372NB4S6_Front_Web_600x-185x262.jpg 185w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/AL-372NB4S6_Front_Web_600x-20x28.jpg 20w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/AL-372NB4S6_Front_Web_600x-400x567.jpg 400w, https:\/\/luxus-plus.com\/wp-content\/uploads\/2021\/09\/AL-372NB4S6_Front_Web_600x-34x48.jpg 34w\" sizes=\"(max-width: 267px) 100vw, 267px\" \/><figcaption id=\"caption-attachment-67776\" class=\"wp-caption-text\">Startimer Pilot Quartz Chronograph Grande Date &#8211; Alpina<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Finally, <strong>Alpina<\/strong> presented its Startimer Pilot Quartz Chronograph in brushed and polished stainless steel. The Startimer Pilot is Alpina&#8217;s emblematic line, dedicated to <strong>aviation<\/strong>. It offers timepieces tailored to the pilot, meeting all the requirements that his practice requires: robustness, readability and precision.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/bulgari-presents-its-new-products-at-geneva-watch-days\/\">BULGARI PRESENTS ITS NEW PRODUCTS AT GENEVA WATCH DAYS<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Photo \u00e0 la Une : \u00a9 Getty Images[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;not-logged-in&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>The second edition of the Geneva Watch Days was held from August 30 to September 3, 2021 and brought together some 25 prestigious houses. Here is a look back at this major event in the watchmaking world.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>With <strong>350 retailers and more than 300 journalists<\/strong>, a strong increase compared to the 2020 edition, the Geneva Watch Days have largely confirmed the interest dedicated to the watchmaking community. <strong>The Geneva Watch Days<\/strong> will return in September 2022 and are open to brands wishing to be represented.<\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>increase in attendance<\/strong> was accompanied by the opening of the <strong>Pavilion installed on the Rotonde du Mont-Blanc<\/strong> to the Geneva population, which could attend various thematic animations and discover the creations of the participating brands. Those brands have confirmed their participation and the possible expansion of the operation for next year.<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <strong><a href=\"https:\/\/luxus-plus.com\/mon-compte\/\">Please log in<\/a>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Getty Images[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>The second edition of the Geneva Watch Days was held from August 30 to September 3, 2021 and brought together some 25 prestigious houses. Here is a look back at this major event in the watchmaking world.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>With <strong>350 retailers and more than 300 journalists<\/strong>, a strong increase compared to the 2020 edition, the Geneva Watch Days have largely confirmed the interest dedicated to the watchmaking community. <strong>The Geneva Watch Days<\/strong> will return in September 2022 and are open to brands wishing to be represented.<\/p>\n<p>&nbsp;<\/p>\n<p>The <strong>increase in attendance<\/strong> was accompanied by the opening of the <strong>Pavilion installed on the Rotonde du Mont-Blanc<\/strong> to the Geneva population, which could attend various thematic animations and discover the creations of the participating brands. Those brands have confirmed their participation and the possible expansion of the operation for next year.<\/p>\n<p>&nbsp;<\/p>\n<p>[&#8230;][\/vc_column_text][vc_cta h2=&#8221;This article is reserved for subscribers.&#8221; h2_font_container=&#8221;tag:h2|font_size:16|text_align:left&#8221; h2_use_theme_fonts=&#8221;yes&#8221; h4=&#8221;Subscribe now !&#8221; h4_font_container=&#8221;tag:h2|font_size:32|text_align:left|line_height:bas&#8221; h4_use_theme_fonts=&#8221;yes&#8221; txt_align=&#8221;center&#8221; color=&#8221;black&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;I SUBSCRIBE !&#8221; btn_color=&#8221;danger&#8221; btn_size=&#8221;lg&#8221; btn_align=&#8221;center&#8221; use_custom_fonts_h2=&#8221;true&#8221; use_custom_fonts_h4=&#8221;true&#8221; btn_button_block=&#8221;true&#8221; btn_custom_onclick=&#8221;true&#8221; btn_link=&#8221;url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F&#8221;]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters&#8230;<\/p>\n<p>Already have an account ? <strong><a href=\"https:\/\/luxus-plus.com\/mon-compte\/\">Please log in<\/a>.<\/strong><\/p>\n<p>[\/vc_cta][vc_column_text]Featured photo : \u00a9 Getty Images[\/vc_column_text][\/vc_column][\/vc_row][vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;subscriber,customer&#8221;][vc_column][vc_column_text]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row njt-role=&#8221;people-in-the-roles&#8221; njt-role-user-roles=&#8221;administrator,editor,author,armember&#8221;][vc_column][vc_column_text] The second edition of the Geneva Watch Days was held from August 30 to September 3, 2021 and brought together some 25 prestigious houses. Here is a look back at this major event in the watchmaking world.<\/p>\n","protected":false},"author":1,"featured_media":67788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"%%post_title%% %%sep%% %%sitetitle%%","_seopress_titles_desc":"The second edition of the Geneva Watch Days brought together some 25 prestigious houses. 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