{"id":200942,"date":"2026-07-27T14:22:34","date_gmt":"2026-07-27T12:22:34","guid":{"rendered":""},"modified":"2026-07-27T14:22:34","modified_gmt":"2026-07-27T12:22:34","slug":"zegna-gains-momentum-in-the-first-half-driven-by-the-united-states-and-the-rise-of-direct-sales","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/zegna-gains-momentum-in-the-first-half-driven-by-the-united-states-and-the-rise-of-direct-sales\/","title":{"rendered":"Zegna gains momentum in the first half, driven by the United States and the rise of direct sales"},"content":{"rendered":"<h4>The Italian group Ermenegildo Zegna posted a solid first half of 2026, marked by revenue growth and a sharp acceleration in the second quarter. In a luxury market that remains mixed, the owner of Zegna, Thom Browne, and TOM FORD FASHION confirms the effectiveness of its strategy focused on direct-to-consumer sales and reinforces its ambitions in the U.S. market.<\/h4>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<h2><b>A Second Quarter That Exceeded Expectations<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p>The Ermenegildo Zegna Group posted revenue of <b>517.1 million euros in the second quarter<\/b>, up <b>10.3%<\/b> at current exchange rates and <b>11% in organic growth<\/b>, exceeding analysts\u2019 expectations of 493 million euros. For the first six months of the year, sales reached <b>987.3 million euros<\/b>, representing a <b>6.4%<\/b> increase compared to the first half of 2025.<\/p>\n<p>&nbsp;<\/p>\n<p>This performance reflects an acceleration in business following a strong first quarter and comes at a time when several luxury players continue to face a slowdown in demand in certain markets.<\/p>\n<p>&nbsp;<\/p>\n<h2><b>The Zegna brand remains the main driver<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p>Growth is driven primarily by the Zegna brand, which continues to move upmarket thanks to its direct-to-consumer strategy. <b>Direct-to-consumer (DTC)<\/b> sales\u2014including company-owned stores and digital channels\u2014rose by <b>16.4%<\/b> in the second quarter, while the multi-brand distribution network continues to be streamlined.<\/p>\n<p>&nbsp;<\/p>\n<p>The group\u2019s other brands are showing mixed performance. <b>TOM FORD FASHION<\/b> continues to grow, supported by the first collections from <strong>Haider Ackermann<\/strong>, while <b>Thom Browne<\/b> remains hampered by the restructuring of its wholesale network\u2014a strategy the group has embraced to prioritize long-term profitability.<\/p>\n<p>&nbsp;<\/p>\n<h2><b>The United States Drives Growth<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p>The <b>Americas<\/b> are Zegna\u2019s main geographic growth driver, with organic growth of <b>22%<\/b> in the second quarter. This momentum is fueled by demand for customization services, made-to-measure offerings, and the brand\u2019s experiential initiatives, notably the Villa Zegna event held in Los Angeles.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Greater China<\/b> also returned to a positive trajectory with growth of <b>8.6%<\/b>, while Europe posted more modest growth (+1.6%), weighed down by a slowdown in spending by international tourists, particularly those from Asia. Despite geopolitical tensions, the Middle East remained on a positive trajectory during the quarter.<\/p>\n<p>&nbsp;<\/p>\n<p>Buoyed by these results, the group plans to open <b>14 to 15 new stores<\/b> in 2026, more than half of which will be in the United States, while continuing a program to optimize its global network. This strategy illustrates management\u2019s confidence in the potential of the U.S. market and in its direct-to-consumer model, as the luxury sector continues to operate in a mixed economic environment.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;\u00a0<a href=\"https:\/\/luxus-plus.com\/en\/moncler-stays-the-course-despite-an-uncertain-environment\/\">Moncler Stays the Course Despite an Uncertain Environment<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: Global ambassador Mads Mikkelsen \u00a9 Zegna<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Italian group Ermenegildo Zegna posted a solid first half of 2026, marked by revenue growth and a sharp acceleration in the second quarter. In a luxury market that remains mixed, the owner of Zegna, Thom Browne, and TOM FORD FASHION confirms the effectiveness of its strategy focused on direct-to-consumer sales and reinforces its ambitions in the U.S. market.<\/p>\n","protected":false},"author":1882,"featured_media":200956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"The Italian group Ermenegildo Zegna posted a solid first half of 2026, marked by revenue growth and a sharp acceleration in the second quarter.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[24,24713],"tags":[22419,23267,24878,24392],"class_list":["post-200942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-news-en","tag-news-en","tag-tom-ford-en","tag-united-states-en","tag-zegna-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/200942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1882"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=200942"}],"version-history":[{"count":4,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/200942\/revisions"}],"predecessor-version":[{"id":200973,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/200942\/revisions\/200973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/200956"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=200942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=200942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=200942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}