{"id":200765,"date":"2026-07-23T09:41:06","date_gmt":"2026-07-23T07:41:06","guid":{"rendered":"https:\/\/luxus-plus.com\/?p=200765"},"modified":"2026-07-23T09:43:36","modified_gmt":"2026-07-23T07:43:36","slug":"moncler-stays-the-course-despite-an-uncertain-environment","status":"publish","type":"post","link":"https:\/\/luxus-plus.com\/en\/moncler-stays-the-course-despite-an-uncertain-environment\/","title":{"rendered":"Moncler Stays the Course Despite an Uncertain Environment"},"content":{"rendered":"<h4>Despite an uncertain economic and geopolitical environment, Moncler posted growth in the first half of 2026. The Italian group improved its profitability, driven by the strength of its eponymous brand, the growth of Stone Island, and robust direct-to-consumer sales.<\/h4>\n<p><!--more--><\/p>\n<h2><\/h2>\n<h2>Growth Driven by Direct Sales<\/h2>\n<p>&nbsp;<\/p>\n<p>In the first half of 2026, the Moncler Group generated revenue of <b>1.29 billion euros<\/b>, up <b>9% at constant exchange rates<\/b> (+5% at current exchange rates). Operating income (EBIT) reached <b>245.4 million euros<\/b>, representing a margin of <b>19%<\/b>, compared to 18.3% a year earlier, while net income came in at <b>164.7 million euros<\/b>, up 7.3%.<\/p>\n<p>&nbsp;<\/p>\n<p>The Moncler brand generated <b>1.09 billion euros<\/b> in revenue (+9% at constant exchange rates), while Stone Island continued its momentum with <b>200.3 million euros<\/b>, up <b>11%<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p>As with many luxury brands, growth is primarily driven by the <b>Direct-to-Consumer (DTC)<\/b> channel. Sales through company-owned stores and digital channels rose by <b>10%<\/b> at Moncler and <b>16%<\/b> at Stone Island, improving the group\u2019s gross margin in the process thanks to a more favorable distribution mix.<\/p>\n<p>&nbsp;<\/p>\n<h2>Asia Offsets the European Slowdown<\/h2>\n<p>&nbsp;<\/p>\n<p>The geographic breakdown of performance illustrates the current disparities in the luxury market. At Moncler, <b>Asia<\/b> remains the main growth driver, with sales up <b>19%<\/b> at constant exchange rates, driven in particular by China and Korea. Conversely, the <b>EMEA<\/b> region declined by <b>4%<\/b>, hurt by a drop in tourist traffic\u2014particularly from Asia\u2014as well as a more challenging environment for online sales. The Americas posted growth of <b>6%<\/b>.<\/p>\n<p>&nbsp;<\/p>\n<p>Stone Island showed a more balanced performance, with particularly strong growth in Asia (+25%) and the Americas (+35%), while Europe grew by 3%.<\/p>\n<p>&nbsp;<\/p>\n<h2>Caution for the Second Half of the Year<\/h2>\n<p>&nbsp;<\/p>\n<p>The group is nevertheless approaching the second half of the year with caution. \u201c<b>The operating environment remains complex and difficult to predict<\/b>,\u201d emphasizes <b>Remo Ruffini<\/b>, Executive Chairman of Moncler. However, he believes that the group\u2019s resilience rests on the strength of its brands, their creativity, and their ability to remain relevant throughout the year.<\/p>\n<p>&nbsp;<\/p>\n<p>Moncler thus reaffirms its roadmap: strengthening the brand\u2019s three pillars\u2014<b>Moncler Grenoble, Moncler Collection, and Moncler Genius<\/b>\u2014while continuing to develop Stone Island and investing in a selective distribution network and an omnichannel customer experience. This long-term strategy aims to preserve the desirability of both brands in a luxury market that has become increasingly demanding.<\/p>\n<p>&nbsp;<\/p>\n<p>Read also &gt;<a href=\"https:\/\/luxus-plus.com\/en\/swatch-group-accelerates-growth-in-the-first-half-of-the-year\/\">\u00a0Swatch Group Accelerates Growth in the First Half of the Year<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Featured photo: \u00a9 Moncler<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite an uncertain economic and geopolitical environment, Moncler posted growth in the first half of 2026. The Italian group improved its profitability, driven by the strength of its eponymous brand, the growth of Stone Island, and robust direct-to-consumer sales.<\/p>\n","protected":false},"author":1882,"featured_media":200763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"Moncler improved its profitability, driven by the strength of its eponymous brand, the growth of Stone Island, and robust direct-to-consumer sales.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[24,24713],"tags":[24293,23658,23320,22419,25206],"class_list":["post-200765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-news-en","tag-fashion","tag-mode-en","tag-moncler-en","tag-news-en","tag-resultats-en"],"_links":{"self":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/200765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/users\/1882"}],"replies":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/comments?post=200765"}],"version-history":[{"count":3,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/200765\/revisions"}],"predecessor-version":[{"id":200775,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/posts\/200765\/revisions\/200775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media\/200763"}],"wp:attachment":[{"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/media?parent=200765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/categories?post=200765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxus-plus.com\/en\/wp-json\/wp\/v2\/tags?post=200765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}